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# Head of Digital

- **Company:** Lloyd Recruitment
- **Location:** Crawley, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Artificial Intelligence, EPiServers, Google Analytics, User-Centered Design, Semrush, Data Analytics, Optimizely
- **Published:** October 9, 2026
- **Apply:** https://www.totaljobs.com/job/head-of-digital/lloyd-recruitment-ltd-job108120512

## About the Role

* Proven experience in a senior digital leadership role within a B2C environment.
 * Track record of delivering successful digital strategies and transformation projects.
 * Expertise across SEO, PPC, CRO, content, social, and email marketing.
 * Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
 * Experience managing Optimizely / EPiServer or equivalent CMS platforms.
 * Strong understanding of UX principles and website optimisation.
 * Experience leveraging AI and personalisation to improve customer experience and commercial performance.
 * Exceptional leadership, communication, and stakeholder management skills.

## Description

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance / membership/ banking who have a strong track record in B2C digital leadership, strategy, and transformation.

Head of Digital Key Responsibilities:

 * Develop and execute the company's digital strategy to support growth and enhance customer experience.
 * Lead, inspire, and develop a small, high-performing digital team.
 * Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
 * Champion UX, A/B testing, and continuous improvement across platforms.
 * Embed a data-first culture, using insights to maximise performance and ROI.
 * Oversee digital budgets, agency relationships, and technology partnerships.
 * Ensure compliance with GDPR, PECR, and digital regulations.
 * Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.