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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Salesforce Marketing Cloud Next and Data 360 Architect - **Company:** Capgemini - **Location:** Birmingham, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), Application Programming Interfaces (APIs), Artificial Intelligence, Amazon Web Services, Business Analytics Applications, Data Analysis, Cyber Security, Customer Data Management, Data Architecture, Information Engineering, Extract Transform Load (ETL), Middleware, Identity and Access Management, Automation of Marketing, Meta-Data Management, Release Management, Azure Data Lake, Salesforce.Com, SQL Databases, Systems Integration, Tableau (Software), Privacy Controls, Apex Code, Google Cloud, Snowflake, Facebook Flow, SOAPAPI, Event Driven Architecture, Data Lakes, Deployment Automation, Restful APIs, Marketing Cloud, User Identification, Mulesoft, Databricks - **Published:** October 6, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=ee5a429b79703a9b ## About the Role * You'll have at least 5+ years of experience in architecting and delivering Salesforce Marketing Cloud, Data 360 or equivalent enterprise customer data platform solutions. * You'll have deep expertise in customer data modelling, identity resolution, match and reconciliation rules, unified customer profiles, calculated insights, segmentation and activation. * You'll have at least 5+ years of experience in delivering marketing transformation programmes and defining migration strategies from legacy marketing automation platforms. * You'll possess excellent data architecture skills including ingestion, transformation, harmonisation, governance, metadata management and data quality principles. * You'll have strong integration experience across REST APIs, SOAP APIs, SQL, ETL and ELT frameworks, MuleSoft and event-driven architectures. * You'll have experience integrating Salesforce with enterprise platforms such as Snowflake, Databricks, Azure Data Lake, AWS, Google Cloud or similar technologies. * You'll understand batch, streaming, near-real-time, zero-copy and data federation approaches and know when to apply them appropriately. * You'll have a strong understanding of security architecture, access management, privacy controls, data protection and secure solution design principles. * You'll have experience presenting architecture solutions through governance processes including Technical Design Authority and Architecture Review Boards. * You'll have proven experience leading and mentoring technical teams within large-scale enterprise programmes. * You'll have strong stakeholder management and client relationship-building skills, with the ability to influence both technical and business audiences. * Salesforce certifications across Data 360, Marketing Cloud, Agentforce or Salesforce Architecture would be highly desirable. * Experience with AMPscript, SSJS, Salesforce Flow, Apex, Marketing Cloud Personalization, Marketing Intelligence, Tableau or other analytics platforms would be advantageous. ## Description Working closely with clients, you'll analyse exactly what they need before designing and delivering secure, scalable and governed customer engagement solutions using Salesforce Marketing Cloud Next and Salesforce Data 360. You'll act as a trusted technical advisor, helping clients establish a connected customer data foundation that enables segmentation, personalisation, marketing orchestration, analytics and AI-powered engagement. You'll combine expertise across customer data platforms, CRM, marketing technology, integration and enterprise architecture to create solutions that deliver measurable business outcomes. You'll provide architectural leadership throughout the delivery lifecycle, from discovery and solution design through build, testing, release management, deployment, adoption and ongoing optimisation. Whatever the project, you'll indulge your passion for Salesforce, customer data, AI and marketing technology while building trusted relationships with clients and delivery teams. Qualities like these will help you become the person clients turn to when they face their most complex customer engagement challenges. What you'll do * You will lead the architecture, design and technical governance of Salesforce Marketing Cloud Next and Salesforce Data 360 implementations. * You'll work closely with clients to understand their customer engagement, marketing automation, customer data and AI strategies, translating requirements into scalable Salesforce solutions. * You'll define enterprise customer data architectures including Data Lake Objects, Data Model Objects, identity resolution rulesets, unified individual profiles, calculated insights and segmentation frameworks. * You'll design scalable ingestion, harmonisation, transformation and activation patterns across Salesforce, enterprise data warehouses, data lakes, APIs, middleware platforms and streaming data sources. * You'll ensure that security, privacy, compliance and governance requirements are embedded within all solution designs. * You'll lead architecture reviews and present solutions to Technical Design Authorities, Architecture Review Boards, Security Review Boards and senior stakeholder forums. * You'll establish governance processes, design standards and architecture guardrails to ensure consistency across programmes and delivery teams. * You'll support release planning, deployment strategies, environment management and operational readiness activities across Salesforce platforms. * You'll identify technical risks, dependencies, assumptions and architectural challenges, ensuring appropriate mitigation plans are implemented. * You'll collaborate with security teams to ensure solutions are secure by design and align with enterprise security policies and standards. * You'll partner with marketing, CRM, analytics, data engineering and AI teams to activate trusted customer data across campaigns, reporting, customer service and Agentforce use cases. * You'll stay current with Salesforce innovation across Data 360, Marketing Cloud Next, Agentforce and AI capabilities, helping clients understand the art of the possible.