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# Head of Ecommerce

- **Company:** Elite Executive Recruitment
- **Location:** Stoke-on-Trent, UK (Remote available)
- **Experience:** Expert
- **Salary:** £65,000.0 - £75,000.0
- **Contract:** Permanent contract
- **Skills:** Shopify, Web Performance Optimization, Magento, Adobe, Data Analytics, Performance Monitor
- **Published:** October 21, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=3df4690ceb4ef558

## About the Role

* At least five years' experience in a senior ecommerce role, such as Ecommerce Manager, Head of Ecommerce or Head of Digital, ideally within multichannel retail.
 * A strong commercial background, with experience growing online sales and improving profitability.
 * Experience managing ecommerce P&L, budgets and trading performance.
 * Confident using data and analytics to understand performance and decide where to focus.
 * Good knowledge of ecommerce platforms such as Magento/Adobe Commerce, Shopify Plus or similar.
 * An understanding of SEO, PPC, paid social, email marketing and conversion rate optimisation.
 * Experience leading and developing teams, ideally across more than one location.
 * The ability to manage different brands, customer groups and commercial priorities.
 * A practical, hands-on approach, with the confidence to make decisions and take ownership.
 * Strong communication skills and the ability to work effectively with people across different departments.
 * Flexibility to travel

## Description

You'll lead ecommerce teams across two sites, with responsibility for growing online sales, improving profitability and making sure both businesses get the most out of their websites, digital marketing and marketplace channels.

This is a hands-on leadership role where you'll need to be comfortable looking at the bigger picture while staying close to the day-to-day trading activity. You'll work closely with the Trading Director and teams across buying, merchandising, marketing and operations to identify opportunities, improve performance and deliver commercial results.

What will you be doing?

Ecommerce strategy and growth

 * Set and deliver the ecommerce strategy for both businesses, with a focus on sales, margin and profitability.
 * Understand the different customer bases and develop strategies that work for each.
 * Identify opportunities to grow online sales through new channels, product ranges and marketplaces.
 * Look at what's working, where improvements are needed and how the businesses can continue to grow.

Commercial trading

 * Take ownership of ecommerce P&L and performance against budget.
 * Monitor sales, conversion rates, average order value, margins and marketing return.
 * Lead regular trading reviews and put plans in place to address underperformance or make the most of new opportunities.
 * Work with buying and merchandising teams on product ranges, pricing, stock availability and promotions.
 * Use data and customer insight to make informed decisions about trading activity.

Digital marketing and website performance

 * Work with internal teams and external agencies across SEO, PPC, paid social, email, CRM and affiliate marketing.
 * Review marketing performance and make sure spend is delivering a worthwhile return.
 * Identify ways to improve website usability, customer journeys and conversion rates.
 * Work with technical teams on website improvements and projects that support growth.
 * Ensure digital marketing activity supports the wider commercial plan.

Leading the teams

 * Manage and develop ecommerce teams based across Crewe and London.
 * Set clear objectives, monitor performance and support the development of team members.
 * Bring the teams together, encouraging good communication and a consistent approach to trading.
 * Make sure everyone understands their priorities and has the support needed to deliver.

Working across the business

 * Build strong relationships with senior stakeholders across trading, buying, merchandising, finance, logistics and retail operations.
 * Work with external agencies, technology providers and marketplace partners.
 * Make sure ecommerce is considered in wider business decisions and plans.
 * Travel regularly to London to work with the team and maintain strong working relationships across both locations.