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# Senior Web Tracking Specialist

- **Company:** KoRo
- **Location:** Berlin, Germany (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Automation of Tests, Information Engineering, Software Debugging, Google Analytics, Web Servers, Tag Management, Management of Software Versions, Web Analytics, Google Tag Manager, Data Layers
- **Published:** October 16, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=e1b73c94f8712244

## About the Role

* 5+ years of experience in digital tracking, tag management, or web analytics implementation, ideally within e-commerce or other digital businesses.
 * Strong technical expertise in Google Tag Manager (GTM), Server-Side GTM, event tracking, solid GA4 and data layer implementation.
 * Proven experience developing and maintaining tracking concepts, event taxonomies, and measurement frameworks across web and mobile platforms.
 * Strong troubleshooting and analytical skills with experience in tracking QA, debugging, and identifying and resolving data quality issues.
 * Solid understanding of privacy-compliant tracking, including GDPR, consent management platforms (CMPs), and Google Consent Mode.
 * Strong communication skills in English, with the ability to translate business requirements into technical solutions and collaborate effectively with cross-functional teams., * Smart Working & Flexibility: Flexible working hours, hybrid work, and 20 days of workation. We trust you to take ownership: you deliver on our shared goals and structure your day in the way that works best for you. You'll also start with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days), so you always have time to recharge., * You take initiative and ownership. You don't wait for a perfect brief or a mandate to get started. When you see an opportunity, a risk, or something that can be improved - you act. When things don't go as planned, you look at your own contribution first and step up, without waiting to be asked.
 * You thrive in change. Shifting priorities and evolving processes don't slow you down. You adapt fast and keep moving.
 * You build, you don't wait. When something is missing - a tool, a process, a solution - you create it. You prefer a working MVP over a perfect plan and iterate from there.
 * You think in leverage. You question how things are done, prioritize ruthlessly, and find smarter paths to better outcomes. You don't mistake effort for impact.
 * You're a team player, humble and genuinely kind. You collaborate in and across teams, care about the people around you, and bring sparkles to the room. You speak up when you disagree, commit fully once a decision is made, and actively make the people around you better.

Own it - Move fast - Build it - Create impact - Lift others

## Description

* Tracking Strategy & Standards: You will define and maintain event taxonomies, and tracking plan for web and app with clear structure and versioning.
 * Tag Management & Implementation: You own and optimize our tracking setup using Google Tag Manager (GTM) web client and server-side to ensure accurate and high-quality data collection across our platforms.
 * Tracking Quality & Monitoring: You regularly review tracking implementations with release checks and automated tests to monitor tracking in the critical journeys (e.g. checkout, purchase, consent, account) and identify issues quickly.
 * Feature & Experiment Measurement: You collaborate closely with Product and Engineering teams to integrate tracking requirements into development cycles, ensuring new features and A/B tests are accurately measured from launch.
 * Customer Identity & Privacy: You define tracking specifications for consistent customer identification across different touchpoints, working closely with Data Engineering and ensuring privacy-complaint tracking in line with GDPR and consent management requirements.
 * Cross-Functional Collaboration: You work closely with Engineering, Data, Product, and Marketing teams to align tracking requirements, improve data quality, and continuously develop our tracking infrastructure.