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# Business Analyst Digital

- **Company:** Primark's Digital
- **Location:** Reading, UK
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Web Platforms
- **Published:** October 14, 2026
- **Apply:** https://uk.fashionjobs.com/job/primark/Business-analyst-digital,12229786.html

## About the Role

* Proven experience as a Business Analyst within a digital, eCommerce, retail, or product-led organisation, delivering business-critical projects and initiatives.
 * Strong expertise in requirements gathering, business process analysis, workflow mapping, and translating complex business needs into practical technology solutions.
 * Experience working within Agile environments, collaborating with cross-functional product and engineering teams to deliver iterative improvements and new capabilities.
 * Excellent stakeholder management skills, with the ability to influence, challenge, and build relationships across both technical and non-technical audiences.
 * Strong analytical and problem-solving capabilities, with experience using data and insights to support decision-making and continuous improvement activities.
 * Exceptional communication and documentation skills, with the ability to clearly articulate requirements, findings, and recommendations to a variety of stakeholder groups.
 * Experience working with digital platforms, customer-facing products, or retail technology solutions, with a strong understanding of customer experience and business value delivery

## Description

Join Primark's Digital team and help shape the customer experiences that support millions of shoppers across our online and in-store channels. Working closely with Product Managers, Technology teams, and business stakeholders, you'll turn complex business needs into clear, actionable requirements. You'll play a key role in delivering innovative digital products, improving customer journeys, and supporting business growth. This is an exciting opportunity to work in a fast-paced, product-led environment where your insights will directly influence strategic digital initiatives. If you're passionate about solving problems and driving digital transformation, we'd love to hear from you.

What you'll do

 * Partner with business stakeholders, product teams, and technology colleagues to gather, analyse, and document detailed business requirements, ensuring solutions align with strategic objectives and customer needs.
 * Facilitate workshops, interviews, and discovery sessions to understand current processes, identify pain points, and define opportunities for digital improvement and innovation.
 * Translate business requirements into clear user stories, process maps, functional specifications, and acceptance criteria that support successful product delivery.
 * Work closely with Product Managers, UX teams, and Engineers throughout the development lifecycle to ensure solutions are delivered as intended and provide measurable business value.
 * Analyse customer journeys, operational processes, and business data to identify trends, inefficiencies, and opportunities to enhance the digital experience.
 * Support Agile delivery teams through backlog refinement, sprint planning, user acceptance testing, and post-implementation reviews to ensure high-quality outcomes.
 * Act as a trusted advisor to stakeholders, providing analysis, recommendations, and insights that help drive informed business and technology decisions.