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# Website Manager

- **Company:** Animal Friends Insurance
- **Location:** UK (Remote available)
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Google Analytics, Data Layers, Performance Monitor, Web Technologies
- **Published:** October 16, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=28412d5f079f38a3

## About the Role

* Experience: strong website or digital product management, with a proven track record of driving commercial outcomes in e-commerce or digitally-led environments.
 * Technical Foundations: A solid understanding of web technologies and modern content management systems.
 * Analytical Prowess: Deep expertise in GA4, event tagging and performance reporting.
 * A CRO Mindset: Hands-on experience with UX optimisation, landing page strategy, and performance improvement.
 * Clear Communication: The ability to explain technical details clearly to non-technical stakeholders and foster strong team relationships.

## Description

At Animal Friends, our customers and their pets are at the heart of everything we do. We are looking for a highly skilled Website Manager to take ownership of our digital presence. If you thrive in a culture that values fun, hard work and striving for the absolute best, you'll fit right in here.

This is your chance to make a real impact. You will lead the strategy, optimisation and day-to-day management of our website, delivering a high-performing, customer-focused journey that drives engagement and revenue.

What You'll Do

 * Drive the Digital Strategy: Own the website roadmap to ensure our platform aligns with company goals and seamlessly serves both prospective and existing customers.
 * Optimise the Journey: Lead landing page improvements, CTA enhancements and A/B testing to elevate UX and boost conversion rates.
 * Own the Data: Administer our Google Analytics 4 property, manage the data layer, and translate user behaviour into actionable, revenue-driving insights.
 * Maintain Excellence: Oversee information architecture, ensure compliance with insurance sector security standards, and support UAT testing for flawless new releases.
 * Collaborate and Build: Partner with marketing, product, IT and customer service teams to seamlessly integrate systems and solve complex problems together.