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# Mobile Specialist

- **Company:** Betway Group
- **Location:** London, UK
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Microsoft Excel, Artificial Intelligence, Google Analytics, Mobile Application Software, Data Analytics, Tools for Reporting, GPT
- **Published:** October 19, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=b194ee859df61787

## About the Role

* Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI
 * Related degree in Finance/ Data Analytics or Marketing
 * Advanced Excel skills
 * Experienced using an MMP (i.e. Appsflyer)
 * Experienced working with app campaigns across all digital channels
 * Experienced using AI tools, e.g. Chat GPT
 * Worked towards acquisition KPIs, such as CPA and ROAS
 * Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics
 * Strong English communication skills, both written and spoken
 * Excellent communication and collaboration abilities, * In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
 * Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
 * Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
 * Understanding of online marketing technical aspects (e.g., tracking, analytics tools);
 * Experience in the Gaming/iGaming industry;
 * Degree in marketing or related online qualification

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

 * Adaptability
 * Ownership and accountability
 * Initiating action
 * Resilience
 * Team orientation
 * Integrity
 * Innovation

## Description

As a Mobile Specialist, you'll be supporting the delivery of state-of-the-art acquisition campaigns across Apple Search Ads and mobile ad networks, across a number of leading brands in selected markets within the Digital Marketing department to identify customer acquisition opportunities in the digital advertising space.

What you'll be doing

 * Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players' Acquisition.
 * Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
 * Collaborate closely with the Mobile Marketing Manager to define and execute strategies across all brands and markets.
 * Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
 * Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
 * Conduct post-campaign performance analysis and evaluation.
 * Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
 * Stay updated on industry trends and technological advancements

This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow..