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# Product Owner

- **Company:** British Airways
- **Location:** UK
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Agile Methodology, Customer Data Management, Design of User Interfaces, Iterative and Incremental Development, Scrum Methodology, Salesforce.Com, Web Analytics
- **Published:** October 17, 2026
- **Apply:** https://www.totaljobs.com/job/product-owner/british-airways-job108196477

## About the Role

* Good knowledge of the agile software delivery lifecycle, architecture or delivery methodologies
 * Confidence communicating with a range of stakeholders and using data, insight and customer impact to make a compelling case
 * Strong analytical skills with the ability to use analytics data to inform product decisions
 * Strong storytelling and communication skills
 * Clear understanding of iterative development and the product lifecycle
 * Ability to lead and inspire a team around a clear product vision
 * Customer-focused mindset and a proactive approach to improving customer and colleague experiences
 * Strong business acumen, critical thinking and analytical capability
 * Ability to balance competing stakeholder requirements and exercise good judgement
 * Highly organised approach with excellent attention to detail
 * Resilience and the ability to make sound decisions in a fast-moving environment
 * Strong commitment to excellence, integrity and transparency
 * Collaborative approach across teams and departments
 * Strong ownership of delivery, goals and outcomes

Your experience:

 * 3+ years' experience working in a digital product-driven environment, preferably within customer-facing eCommerce or CRM
 * Experience working with or leading development on Salesforce
 * Understanding and experience of eCommerce platforms, architecture and customer journey best practice
 * Broad understanding of digital disciplines, with experience across at least four areas such as digital analytics, product management, user experience research, UX and UI design, content production and management, optimisation, and technology development and delivery
 * Experience using Adobe Analytics or similar digital analytics tools

## Description

Product Owner - CRM

You'll be part of the Commercial directorate within eCommerce & Platforms, leading product teams developing our CRM ecosystem, across our current platforms and new Digital Customer Experience initiative. This area plays an important role in bringing together customer needs, commercial priorities and technology to deliver meaningful customer and business value.

What you'll do:

 * Work with the CRM Tribe Lead and key stakeholders across Commercial and Customer to define goals, shape the product vision and create features that represent business value
 * Own, maintain and effectively prioritise product backlogs, balancing business strategy with customer needs. You will proactively generate your own backlog and be able to champion these initiatives in conjunction with managing an inbound stream of work items
 * Research and analyse customer data and feedback, taking new features from initial idea through to execution
 * Take accountability for the digital experience in your product area, ensuring the experience is seamless and agentic first for both colleagues and customers
 * Write clear user stories and acceptance criteria, ensuring requirements are refined and understood ahead of upcoming sprints
 * Continuously analyse impact, scope and dependencies, working with Product Owners, Technical Leads and development teams
 * Coordinate development activities and release planning with product development teams
 * Participate in sprint planning, demonstrations, retrospectives and daily stand-ups, helping teams understand requirements and providing feedback on delivery
 * Support the resolution of issues encountered throughout the development process
 * Identify opportunities to improve existing processes and drive improvements forward
 * Provide clear product development updates to management and stakeholders
 * Organise and lead Sprint Review sessions, presenting outcomes to wider stakeholders
 * Act as final approver for artefacts moving into production
 * Facilitate discovery workshops with business stakeholders to define product requirements
 * Ensure programme delivery milestones are achieved on time and to the required quality