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# Web Specialist

- **Company:** Arup
- **Location:** London, UK
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Web Accessibility, Artificial Intelligence, Digital Content, Google Analytics, Google Webmaster Tools, Web Analytics, Web Standards, Semrush, Optimizely
- **Published:** October 27, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=35ee831dea819831

## About the Role

* You'll ideally bring experience in web, digital content, digital marketing or communications, with practical knowledge of content management systems and creating content for online audiences.
 * You'll have an understanding of SEO, digital accessibility, web analytics and quality assurance, alongside excellent attention to detail, editorial judgement and clear communication skills. You'll be organised, collaborative and comfortable using data and user insight to make practical recommendations.
 * Experience with Optimizely or another enterprise CMS, Google Analytics, Adobe Analytics, Google Search Console or Semrush would be advantageous. Knowledge of HTML/CSS, website testing, AEO/GEO, structured content or AI-supported search would also be beneficial.

Desirable:

Experience within a global, matrixed or professional services environment, an interest in engineering, design or sustainable development, and the ability to communicate in one or more additional languages would be particularly welcomed.

## Description

* Create, edit, publish and maintain high-quality website content using a CMS.
 * Optimise online content for user experience, SEO, accessibility and performance.
 * Use website analytics and audience insights to identify and recommend improvements.
 * Carry out quality assurance checks and support website testing.
 * Work with colleagues across the organisation to gather content, requirements and approvals.
 * Support digital campaigns while ensuring content meets agreed brand, governance and web standards.
 * Manage multiple priorities and escalate more complex technical or governance issues when appropriate.