> Markdown version of [/jobs/ext/4177394-director-digital-off-premise](https://www.wearedevelopers.com/jobs/ext/4177394-director-digital-off-premise). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Digital & Off Premise - **Company:** CKE Restaurants - **Location:** Franklin, TN, United States - **Experience:** Experienced - **Contract:** Franchise - **Skills:** Data Analysis, Customer Data Management, Push Technology, Mobile Application Software, Automation of Marketing, Web Platforms - **Published:** October 29, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=b23bef9f5b0138f8 ## About the Role * Bachelor's degree in Marketing, Business, Communications, or related field. * 8+ years of experience in digital marketing, CRM, loyalty, customer engagement, eCommerce, or omnichannel marketing. * 3+ years of people leadership experience. * Proven success driving customer acquisition, retention, and loyalty through owned channels. * Experience managing CRM, customer lifecycle marketing, and marketing automation platforms. * Strong understanding of digital ordering ecosystems and customer engagement strategies. * Exceptional analytical, communication, and stakeholder management skills. * Experience within QSR, restaurant, retail, hospitality, franchise, or multi-unit consumer brands preferred. * Experience managing third-party delivery partnerships and marketing programs preferred. * Familiarity with customer data platforms (CDPs), loyalty platforms, and web/mobile app marketing preferred. * Experience partnering with paid media teams to create integrated customer journeys preferred., * Restaurant Support Center that operates in a fast-paced setting with a high volume of activity and a deadline-driven environment. The role follows a hybrid work model, requiring on-site presence in the office every Tuesday, Wednesday, and Thursday. ## Description May perform any or all of the following duties: Digital & Customer Growth Strategy * Develop and execute the digital customer engagement strategy to drive growth across owned digital channels. * Create annual and long-range plans focused on digital sales, loyalty growth, app engagement, customer retention, and off-premise performance. * Identify new opportunities to enhance the customer experience through personalization, automation, and digital innovation. * Establish KPIs and performance measurement frameworks tied to customer acquisition, engagement, retention, and revenue growth. CRM, Loyalty & Lifecycle Marketing * Own the strategy, roadmap, and performance of CRM and loyalty programs. * Lead customer lifecycle marketing across email, SMS, push notifications, in-app messaging, and other owned communication channels. * Develop segmentation and personalization strategies that improve customer engagement, frequency, and lifetime value. * Partner with Analytics and Technology teams to leverage customer data for highly targeted marketing programs. * Drive growth in loyalty membership, active users, offer redemption, and customer retention. Owned Digital Channels * Own marketing and engagement strategies for Hardee's mobile app, website, digital ordering experience, and future owned digital platforms. * Partner with Digital Product and Technology teams to optimize customer journeys, improve conversion, drive SEO, and increase digital ordering adoption. * Develop integrated customer experiences across owned channels that support brand, product, and promotional initiatives. * Monitor customer feedback and digital experience metrics to identify opportunities for continuous improvement. Off-Premise & Third-Party Delivery Marketing * Lead marketing strategy and business growth initiatives for third-party delivery and other off-premise channels. * Manage relationships with marketplace partners including DoorDash, Uber Eats, Grubhub, and emerging platforms. * Develop promotional calendars, merchandising strategies, and marketing programs that increase visibility, order frequency, and incremental sales. * Analyze partner performance and identify opportunities to improve profitability, customer acquisition, and market share. * Partner with Operations and Revenue Management teams to optimize channel performance and guest experience. Cross-Functional Campaign Leadership * Partner with Brand Marketing teams to ensure digital and off-premise channels support major product launches and business priorities. * Collaborate with Media teams to align paid media, CRM, loyalty, and owned-channel activation strategies. * Ensure customer journeys are connected across paid, owned, and earned touchpoints. * Support integrated campaign planning by providing audience insights, customer segmentation, and channel expertise. Analytics & Performance Management * Establish reporting dashboards and performance reviews for owned channels, CRM programs, loyalty initiatives, and off-premise business. * Analyze customer behavior, campaign performance, and digital sales trends to identify growth opportunities. * Deliver actionable insights and recommendations to executive leadership and franchise stakeholders. * Foster a test-and-learn culture focused on optimization, innovation, and measurable business impact. Leadership & Team Development * Lead and develop a high-performing team of digital, CRM, and off-premise marketing professionals. * Manage agency, technology, and platform partner relationships. * Oversee budgets and investments across owned-channel marketing, CRM, loyalty, and delivery partnerships. * Build strong partnerships across Marketing, Operations, Technology, Finance, Analytics, and Franchise organizations.