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# AJO Product Owner

- **Company:** Insight Global
- **Location:** Dallas, TX, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Experience Manager, Data Analysis, BASIC (Programming Language), Customer Data Management, Adobe Target, Adobe, Enterprise Integration
- **Published:** October 11, 2026
- **Apply:** https://www.dallasjobsite.com/job.asp?id=3435196045&tx=FJ7572FFJ&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

* 5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery
 * Proven ability to build and manage roadmaps for customer engagement and personalization platforms within Adobe Journey Optimizer (AJO)
 * Strong understanding of Adobe Journey Optimizer, including decisioning, personalization, audience segmentation, and journey orchestration capabilities
 * Experience defining platform capabilities, operating models, governance processes, and enablement strategies
 * Skilled in translating business use cases into platform requirements, epics, and features
 * Effective collaboration with technical teams to evaluate solution options and ensure alignment with enterprise standards
 * Solid understanding of platform integrations, customer data, identity, and activation ecosystems
 * Partner closely with marketing stakeholders to support client needs and drive adoption of personalization and decisioning capabilities
 * Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys
 * Hands-on experience with Adobe Journey Optimizer Decisioning capabilities
 * Experience supporting omnichannel personalization and decisioning implementations
 * Knowledge of Adobe Experience Platform (AEP), RT-CDP, Customer Journey Analytics (CJA), or Adobe Target
 * Experience working with governance frameworks, operating models, and enterprise-scale platform adoption
 * Basic coding experience, with the ability to understand and contribute to technical implementation when needed

## Description

* Evaluate and enable omnichannel decisioning capabilities: ? Assess personalization and decisioning requirements across customer touchpoints and channels ? Identify platform capabilities needed to support omnichannel decisioning and personalization ? Define scalable processes and governance to enable consistent decisioning across channels ? Confirm availability of required data, identity, content, and platform capabilities
 * Evaluate and plan platform capabilities: ? Review business requirements and determine how Adobe Journey Optimizer capabilities can support personalization and decisioning needs ? Identify platform enhancements, dependencies, and integration requirements ? Develop roadmaps to expand decisioning and personalization capabilities across the organization
 * Solution design and enablement: ? Evaluate solution options and provide recommendations on platform approaches and capabilities ? Partner with solution architects and application teams to review and approve proposed designs ? Build enablement frameworks and operating models to support omnichannel decisioning ? Drive adoption of new personalization and decisioning capabilities as they are released
 * Stakeholder collaboration: ? Work closely with marketing clients to understand business objectives and personalization requirements ? Educate stakeholders on Adobe Journey Optimizer capabilities, constraints, and best practices ? Support teams adopting decisioning and journey orchestration capabilities across channels
 * Cross-functional coordination: ? Collaborate with architecture, application, data, and channel teams to enable end-to-end customer experiences ? Establish alignment across channels to ensure consistent decisioning and customer treatment ? Ensure decisioning and journey orchestration efforts align with broader digital, marketing, and customer experience strategies