> Markdown version of [/jobs/ext/4200584-data-analyst-customer-analytics](https://www.wearedevelopers.com/jobs/ext/4200584-data-analyst-customer-analytics). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Data Analyst - Customer Analytics - **Company:** Granicus, LLC - **Location:** United States (Remote available) - **Experience:** Experienced - **Salary:** $85,000 - $90,700 - **Contract:** Permanent contract - **Skills:** Agile Methodology, Artificial Intelligence, Data Analysis, Software Documentation, Cyber Security, Information Systems, Data Validation, Data Transmissions, Data Governance, Data Integration, Extract Transform Load (ETL), Data Presentation, Data Visualization, Cursor, Digital Content, Performance Tuning, Scrum Methodology, Power BI, Microsoft Copilot, Software Requirements Analysis, SQL Databases, Tableau (Software), User-Centered Design, Sql Optimization, Data Analytics, Looker Analytics, Data Pipelines - **Published:** October 31, 2026 - **Apply:** https://diversityjobs.com/career/18801671/Data-Analyst-Customer-Analytics ## About the Role * Advanced SQL proficiency - complex query design, data modeling, performance optimization, and multi-source dataset manipulation. * Expert-level BI & data visualization - deep expertise in QuickSight, Tableau, Power BI, or Looker; dashboard architecture and design for executive and operational audiences. * Measurement framework design - ability to define KPIs, success metrics, and analytics strategies for digital communication programs from first principles. * Data governance & quality ownership - ability to define and enforce data quality standards, validation frameworks, and governance practices at the workstream level. * ETL & data integration - strong understanding of data pipeline concepts, ETL processes, and data validation in multi-source environments. * Digital channel analytics expertise - email, web, survey, social, CRM, and forms analytics; cross-channel measurement and attribution modeling. * AI-assisted analytics - ability to evaluate, adopt, and integrate AI-enabled productivity and analytics tools responsibly and effectively within data governance requirements. * Communication & influence - ability to lead analytical presentations and influence customer measurement strategy through data storytelling for both technical and non-technical audiences. * Mentoring & coaching - demonstrated ability to develop junior analyst skills through structured guidance, peer review, and actionable feedback. * Agile methodology - advanced familiarity with Scrum/Kanban; ability to lead analytics ceremonies and manage workstream-level delivery. Experience/Credentials * 4-6 years of experience in a data analyst, analytics engineer, digital analyst, or reporting analyst role in a professional services, agency, or technology environment. * Demonstrated ownership of analytics workstreams, measurement frameworks, or reporting infrastructure - with evidence of leading deliverables end-to-end, not merely contributing. * Advanced SQL skills with demonstrated experience in complex query design and multi-source data environments. * Expert-level proficiency in at least one major BI platform (QuickSight, Tableau, Power BI, or Looker), with evidence of dashboard architecture for multiple stakeholder audiences. * Demonstrated experience designing measurement strategies or analytics frameworks from first principles, including KPI definition and performance benchmarking. * Experience communicating analytical findings and recommendations to senior or executive-level stakeholders, including government clients. * Experience working across digital channels (email, web, surveys, CRM, social) with cross-channel measurement design. * Experience mentoring or coaching junior analysts or reporting contributors, with evidence of structured peer review or quality assurance contributions. * Experience with AI-assisted analytics tools and productivity platforms, with demonstrated responsible use within data governance requirements. * Experience working within Agile/Scrum delivery frameworks in an analytics or data context. * Bachelor's degree in Analytics, Data Science, Statistics, Information Systems, Marketing, Business, or a related field, or equivalent practical experience. Preferred: * Experience in a digital agency, GovTech, or government-customer-facing analytics environment. * Familiarity with government digital communications programs (email, web, civic engagement platforms). ## Description The Data Analyst, Customer Analytics serves as the subject-matter expert for customer analytics, measurement, and reporting within GXG. This role owns the design, delivery, and continuous improvement of analytics workstreams that enable government customers to understand program performance, optimize digital communications, and achieve measurable outcomes. Operating as an advanced individual contributor, the analyst independently leads analytics workstream execution, sets analytics best practices, makes specialized technical decisions, and mentors junior analysts in data quality, visualization, and reporting methodology. Who We Are: Data-driven thinkers, grounding our insights and recommendations for growth in measurable data and context. * Human-centered design practitioners, understanding best practices, regardless of technology or use cases, and always putting people at the center of our solutions. * Digital content creators and strategists, applying best practices to key message development, evaluation of current client content, and identifying optimization opportunities. * Innovators, leveraging design-thinking and other frameworks to keep our work fresh and help our customers adopt a mindset for change. We drive toward success with a spirit of experimentation and agility. How We Show Up to Work: * Demonstrate a polished, professional relationship with colleagues and customers. * Assume positive intent. * Be collaborative. Create space for and be open to different expertise and experiences. * Be dependable and reliable for our customers and colleagues. * Be organized and manage your own workload. * Be proactive. Be willing to jump in, not wait to be told. * Be willing to try something new, not dependent on documented examples. * Be empathetic. Consider the human experience, needs and motivations of our customers and our colleagues. * Be open to feedback. Listen with the same passion with which you want to be heard. * Be curious. Gather information and knowledge. Consider new ideas and approaches. Consider what you might not know. What Your Impact Will Look Like Essential Function: * Lead end-to-end ownership of analytics workstreams for assigned GXG customer engagements - from requirements definition through delivery, insight communication, and optimization recommendations - operating independently without routine escalation. * Independently design, build, and maintain measurement frameworks that define KPIs, success metrics, and performance benchmarks for government customer digital communication programs across email, web, surveys, forms, and other channels. * Lead the architecture, development, and ongoing optimization of dashboards and reporting solutions integrating data from multiple sources; own data accuracy, reliability, and governance for all workstream-level reporting outputs. * Define, document, and champion analytics standards, reporting methodologies, and data governance best practices for GXG's Customer Analytics practice; serve as the team's subject-matter expert and internal escalation point for complex analytical challenges. * Make independent analytical and methodological decisions within the GXG customer analytics domain, including selection of approaches, metrics frameworks, visualization strategies, and tool architectures - without requiring managerial approval for routine technical judgments. * Author and maintain owned SOPs, analytics playbooks, reporting specifications, and knowledge-base documentation to ensure consistency, repeatability, and institutional knowledge retention across the GXG team. * Serve as the primary analytics point of contact for assigned customer engagements; lead requirements-gathering sessions, present data-driven findings and strategic recommendations to technical and non-technical audiences, including government stakeholders. * Mentor and coach junior analysts on SQL, data visualization, measurement strategy, and analytics best practices; conduct structured peer reviews and quality assurance of team deliverables. * Own investigation, root-cause analysis, and resolution of data quality and consistency issues across GXG reporting systems; establish preventive controls and documentation standards to reduce recurring errors. * Identify, evaluate, and introduce emerging analytics approaches, AI-enabled tools (Copilot, Cursor, etc.), and productivity technologies into GXG's analytical workflows; lead research and proof-of-concept efforts to advance the practice's analytical capabilities. * Lead analytics-related Agile ceremonies including sprint planning, backlog refinement, retrospectives, and stand-ups; define and track analytics acceptance criteria and delivery milestones. * Proactively identify opportunities where data can improve customer program outcomes and GXG service delivery; present evidence-based recommendations that influence customer measurement strategy., These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job. This role is typically performed on a computer using Zoom or Teams. Individual will be on camera throughout the day engaging with other employees. The role is typically performed indoors within a home office environment. This role is typically performed while sitting or standing at a desk. The individual will occasionally lift light objects. Prior to the shutdown for the Covid-19 pandemic, GXG staff were expected to be available for on-site customer meetings with our federal, state, and local customers. This included travel in some instances. As our customers' expectations and responses to the pandemic continue to evolve, GXG team members may once again be expected to be available for in-person customer meetings. Security Requirement * Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.