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# Senior Ecommerce Experience & Insights Analys

- **Company:** STELLE ATHLETICA INC
- **Location:** Hayward, CA, United States
- **Experience:** Expert
- **Salary:** $115,000.0 - $135,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Data Analysis, Google Analytics, Design of User Interfaces, MicroStrategy, Power BI, Shopify, Web Analytics
- **Published:** October 12, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=b66acdc68efb4570

## About the Role

* 5+ years of experience in ecommerce analytics, digital analytics, CRO, web analytics, digital experience optimization, merchandising analytics, or a related field.
 * Strong hands-on experience with Shopify and analysis of product, collection, and customer journey performance.
 * Advanced experience with GA4 and behavioral analytics tools such as Hotjar, Microsoft Clarity, Contentsquare, FullStory, Quantum Metric, or similar platforms.
 * Strong knowledge of CRO, A/B testing, experimentation methods, and statistical interpretation.
 * Ability to evaluate evidence carefully and distinguish correlation from causation.
 * Experience turning data into clear business recommendations and presenting findings to leaders or cross-functional teams.
 * Strong analytical judgment, communication, project management, and collaboration skills., * Experience in fashion, apparel, retail, or direct-to-consumer ecommerce.
 * Experience developing or leading a CRO or experimentation program.
 * Experience with BI tools such as Power BI, Superset, or MicroStrategy.
 * Experience connecting creative or merchandising decisions to business results.
 * Experience using AI tools or automation to improve analysis or reporting.

## Description

Ecommerce and Customer Experience Analysis

 * Analyze customer behavior across navigation, search, collection pages, product detail pages (PDPs), cart, and checkout.
 * Use GA4, Shopify Analytics, heatmaps, session recordings, and other analytics tools to find customer friction and opportunities.
 * Compare results by device, traffic source, landing page, customer type, and other relevant segments.
 * Combine quantitative data with customer feedback and behavioral observations to investigate possible causes.
 * Evaluate ecommerce measures such as conversion rate, add-to-cart rate, average order value, revenue per session, and cart or checkout abandonment.
 * Investigate changes in performance across products, categories, promotions, and customer segments.

Merchandising and Visual Performance

 * Evaluate how product images, descriptions, videos, reviews, size guides, and other PDP content relate to customer engagement and sales.
 * Analyze product placement and ranking on collection pages, as well as homepage, landing page, and promotional experiences.
 * Recommend ways to improve product discovery, product storytelling, and collection presentation.
 * Consider inventory, pricing, promotions, and customer behavior when assessing merchandising opportunities.
 * Partner with Creative, Photography, Product, and Merchandising teams to measure the results of changes.

CRO and Experimentation

 * Maintain an experimentation roadmap aligned with business priorities.
 * Turn customer behavior and performance findings into clear, testable hypotheses.
 * Recommend which opportunities to prioritize based on expected impact, customer value, effort, feasibility, and risk.
 * Define the test approach, primary success measure, guardrail measures, and success criteria before launch.
 * Coordinate with UI/UX, Technology, Creative, and Merchandising partners to plan experiments.
 * Analyze results and recommend whether changes should be implemented, revised, tested further, or discontinued.
 * Explain the findings, limitations, and business implications to stakeholders.

Reporting and Business Recommendations

 * Develop dashboards and recurring reports that help stakeholders understand performance and progress.
 * Establish consistent definitions for key metrics and document analytical methods and assumptions.
 * Identify trends, unusual results, tracking gaps, and potential business risks or growth opportunities.
 * Present findings and recommendations clearly, including relevant evidence and limitations.
 * Advise leadership and project teams on priorities and measurement needs.
 * Recommend improvements to analytics tools, reporting, or workflows when appropriate.

Scope and Decision-Making

 * Work under general supervision while independently planning analyses and selecting suitable methods.
 * Use judgment to assess business opportunities, customer experience issues, test results, and competing priorities.
 * Own the analytical approach and recommendations for assigned ecommerce and CRO initiatives.
 * Provide recommendations that inform cross-functional and leadership decisions.
 * Work with designated business owners, who retain approval authority for budgets and final implementation.