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# Analyst, Data and Analysis

- **Company:** Digitas, Inc.
- **Location:** Chicago, IL, United States
- **Experience:** Expert
- **Salary:** $73,150.0
- **Contract:** Temporary contract
- **Skills:** Adobe Analytics, Microsoft Excel, Google AdWords, Data Analysis, Databases, Information Engineering, Data Visualization, Google Analytics, Pivot Tables, Microsoft Copilot, SQL Databases, Tableau (Software), Web Analytics, Google Data Studio, Generative AI, Claude, Google Gemini, GPT
- **Published:** October 31, 2026
- **Apply:** https://careers-publicisgroupe.icims.com/jobs/179736/job

## About the Role

* 3-5 years of experience in analytics or strategy

 * A four-year college degree

 * Passion for digital marketing and emerging trends in the digital landscape

 * Experience communicating with internal and external stakeholders at a variety of levels

 * Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL, and dashboarding tools like Google Data Studio or Tableau

 * Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation is a plus

 * Familiarity with web analytics platforms, such as Google Analytics or Adobe Analytics, and advertising platforms, such as Google Ads or Meta Ads, is a plus

 * Strong paid search experience preferred, with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus

 * Comfortable in a fast-paced and deadline-driven environment

## Description

As a Senior Analyst, you'll build the strategic and tactical foundation for data-driven marketing efforts. You'll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy., Day-to-day, your role includes:

 * Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

 * Supporting media forecasting, budget pacing, and performance reporting across paid media channels

 * Diving into large data sets, uncovering insights, and providing impactful recommendations to clients

 * Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts

 * Communicating with clients regularly on scheduled deliverables and ad-hoc requests

 * Collaborating with internal teams and external partners to drive success for client's business goals

 * Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate)

 * Partnering with data engineering and automation resources to implement databases for reporting and data visualization

 * Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs in partnership with media teammates