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# MarTech Platform Specialist

- **Company:** Educational Media Foundation
- **Location:** Franklin, TN, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Agile Methodology, Data Analysis, Microsoft Azure, Big Data, Cascading Style Sheets (CSS), Customer Data Management, Software Debugging, Google Analytics, Push Technology, Automation of Marketing, Conversion Tracking, Salesforce.Com, SQL Databases, Snowflake, Eloqua, Tealium, Web Technologies, Pardot B2B Marketing Automation (Salesforce), Marketing Cloud
- **Published:** October 29, 2026
- **Apply:** https://www.techcareers.com/job.asp?id=3481628101&tx=FP8178FFQ&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence., * 2-5 years' experience, with practical experience and expertise in one domain.

 * Advanced understanding of agile methodologies, utilizing Kanban boards (Azure DevOps).
 * Proficient in managing Tealium AudienceStream for customer data analysis and segmentation.
 * Expertise in Salesforce CRM, including customizing features for marketing initiatives.
 * Advanced knowledge of marketing automation platforms like Pardot, Marketing Cloud, Braze, or Eloqua.
 * Strong data analysis skills with the ability to interpret complex datasets.
 * Proficiency in advanced web technologies such as HTML, CSS, and JavaScript.
 * Expertise in executing and optimizing SMS and push notification campaigns.
 * Proficient in utilizing UTM parameters for detailed campaign tracking.
 * Advanced skills in campaign tracking and analysis, providing detailed reports.
 * Proficiency in Google Analytics and Tealium Tag Manager for comprehensive analysis.
 * Proficiency in Snowflake and SQL for complex data queries and reporting.

## Description

* Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud.
 * Implement A/B tests and report on performance metrics for email, push, and SMS campaigns.
 * Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
 * Analyze performance metrics and provide actionable insights for campaign effectiveness.
 * Manage advanced segmentation strategies and ensure accurate tracking of lead sources.
 * Collaborate with digital and web teams to test and optimize landing pages, troubleshooting integration issues.
 * Analyze campaign data and provide actionable insights to the marketing team.
 * Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
 * Utilize Snowflake and SQL for data queries, integration, and reporting.
 * Develop and debug HTML/CSS for complex forms and emails.
 * Coordinate multiple projects simultaneously and implement process improvements.
 * Support content development and alignment with campaign goals.
 * Oversee technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies, ensuring adherence to standards.
 * Manage the development, testing, implementation, and reporting phases of marketing journey projects.
 * Collaborate with cross-functional teams to support marketing initiatives.