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# Director of Innovation

- **Company:** Performance Wood Products Corp
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Data Visualization, Presentation Programs, Performance Monitor
- **Published:** October 16, 2026
- **Apply:** https://startup.jobs/director-of-innovation-new-ventures-bobbie-10496736

## About the Role

* 8-10 years of experience in product marketing, innovation, or brand management within CPG, ideally in food or nutrition; experience in infant, toddler or maternal health is a plus.
 * 3+ years leading or managing cross-functional teams and direct reports
 * Proven track record of bringing new products from concept through commercialization via a Stage Gate or similar innovation process
 * Experience building and executing product roadmaps that balance innovation with portfolio optimization/renovation
 * Experience with product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS)
 * Ability to build and present compelling ROI analyses and financial models to leadership
 * Working knowledge of regulatory considerations in food/infant nutrition (FDA labeling, claims compliance) is a strong plus
 * Comfortable with data visualization and presentation tools for executive-level storytelling
 * Familiarity with co-manufacturing relationships and how product innovation intersects with operations and supply chain constraints

## Description

* Identify high potential consumer needs and translate them into opportunities for Bobbie to enter new categories and formats.
 * Build and manage a focused innovation pipeline grounded in consumer problems, category dynamics, cultural trends, competitive activity, and Bobbie's long term strategy.
 * Develop opportunity spaces and concepts, pressure testing consumer desirability, strategic fit, feasibility, and commercial potential.
 * Build business cases, financial models, pricing strategies, and success criteria to determine which opportunities Bobbie should pursue.
 * Lead consumer research, concept development, prototyping, and validation to strengthen opportunities before commercialization., * Serve as the business lead for new innovations from concept through commercialization and early market validation.
 * Lead cross functional teams across R&D, Clinical, Insights, Marketing, Creative, Growth, Commercial, Operations, Finance, Regulatory, and Customer Experience.
 * Define the consumer proposition, positioning, pricing, channel strategy, and business model for each new venture.
 * Own the go-to-market strategy for new innovations, including audience, channel, launch sequencing, trial strategy, investment requirements, and measurement.
 * Drive cross functional launch readiness and ensure the business is set up to learn quickly once an innovation reaches the market., * Define the consumer and business hypotheses each innovation needs to prove before launch.
 * Own post launch performance reporting across trial, acquisition, repeat, retention, revenue, margin, and other venture specific KPIs.
 * Build and lead the test and learn roadmap, using consumer feedback and real world performance to optimize the product, proposition, pricing, channel, and GTM model.
 * Translate performance into clear recommendations on what to iterate, scale, or stop.
 * Capture and apply learnings across the broader New Ventures pipeline so each launch makes Bobbie better at building the next one., * Establish clear criteria for when an innovation has demonstrated sufficient consumer demand, repeatability, and commercial viability to scale.
 * Build the case for continued investment as ventures move from incubation into growth.
 * Lead the transition of proven innovations into the core studio, including the business strategy, consumer learning, performance baseline, growth opportunities, and roadmap.
 * Partner through the transition while shifting ongoing ownership to the core studio, allowing New Ventures to focus on building Bobbie's next growth opportunity., * Create repeatable ways of working that allow Bobbie to identify, build, launch, and learn from new innovations faster.
 * Bring consumers into the development process early and often, from identifying unmet needs through concept development and post launch learning.
 * Build strong external partnerships with suppliers, manufacturers, experts, research partners, and other collaborators that unlock new capabilities.
 * Bring a portfolio mindset to New Ventures, balancing longer term category expansion with nearer term opportunities that can unlock incremental growth.