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# Ecommerce Coordinator, Product & Content, Digital Americas

- **Company:** Birkenstock USA
- **Location:** New York, NY, United States
- **Experience:** Starter
- **Salary:** $68,000.0 - $80,000.0
- **Contract:** Permanent contract
- **Skills:** HTML, Microsoft Excel, A/B Testing, Business Analytics Applications, Data Analysis, Cascading Style Sheets (CSS), Microsoft Office, Scrum Methodology, Omniture (Software), Tableau (Software), Web Platforms, Banner Advertisement, Data Management, Tools for Reporting, Front End Software Development
- **Published:** October 31, 2026
- **Apply:** https://www.careerbuilder.com/job-details/ecommerce-coordinator-product-content-digital-americas-new-york-ny--b82c9863-0045-4a1f-b0ba-78947cddbef0

## About the Role

eCommerce, Organizational Skills, Team Player, eCommerce, Organizational Skills, Storytelling, Merchandising, Campaigns, Data Management, Content Management Systems (CMS), * Working knowledge of CMS tools and website platforms

 * Affinity for technology and automation
 * Comfortable with a high degree of responsibility
 * Ability to manage detail level as well as handle strategic approach
 * High online affinity, understanding of digital environment and analytic tools
 * Resilient, flexible, decisive
 * Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
 * Excellent verbal and written communication skills
 * Strong understanding of customer-centric strategies
 * Team-player; ability to work with all digital team members in a proactive manner and drive results
 * Adapts easily to changing situations and demonstrates flexibility in juggling priorities, + Bachelor's Degree
 * Work experience
*

 + 1-3 years of experience in ecommerce website management (preferably fashion / consumer goods)
 + Experience with a web platform management required, Salesforce Commerce Cloud preferred
 + Experience with a CMS preferred
 + Experience with a Personalization engine preferred
 + Experience with analytics tools (GA, Tableau, Omniture, etc.)
 + Superior skills in Microsoft Excel and proficiency in other MS Office products
 + Basic knowledge of HTML/CSS coding a plus

Working Conditions

 * Involvement with local and global teams
 * Ability to travel as needed

## Description

The Ecommerce Coordinator will be responsible for the day-to-day management of onsite content, promotion and frontend programs. This includes marketing calendar alignment, building content in a CMS/personalization tool, on-site campaign management, overseeing site merchandising strategy, end-to-end setup of all promotions, and the maintenance and oversight of several frontend programs. This role will work to provide seamless and optimized customer experience. Working closely with the Ecommerce & Product Data Manager, this role will help to provide compelling storytelling for the website through platform content management tools while ensuring the accuracy of all product data., * Manage and maintain site content, including homepage, landing pages, promotional banners, and navigation updates.

 * Coordinate seasonal campaign, and site refreshes to ensure content is accurate, timely, and aligned with business priorities.
 * Support SEO initiatives by implementing optimized metadata, content updates, internal linking, and on-site best practices.
 * Monitor product and category page performance and provide recommendations to improve engagement, conversion, and customer experience.
 * Represent the Americas team in the global CMS workstream, overseeing sprint planning, ticketing, testing and feature rollout, as well as vendor communication.
 * Partner with Creative, Merchandising and the other channel teams to ensure consistent brand experience across all digital touchpoints.
*

 + Develop creative briefs for each website creative campaign.
 + Manage creative partner timelines on the development of layouts and creative assets.
 * Serve as the main contact for content requests from 1774, Marketing and Public Relations.
 * Support in the content and product maintenance and optimization of TikTok Shop.
 * Support in the maintenance and optimization of several frontend programs including returns portal, gift cards, and post-purchase/EDD experience.
 * Conduct routine site audits to identify and correct content errors, broken links and outdated assets.
 * Support the e-commerce team in the ideation of personalization opportunities, particularly as it relates to content.
 * Assist with A/B testing, personalization initiatives, and content optimization efforts to improve site performance.
 * Monitor and report on key ecommerce content performance metrics, including traffic, engagement, conversion rate, exit rate, and revenue contribution.
 * Partner with Analytics to evaluate content effectiveness and customer engagement trends.

Identify underperforming content, categories, and products and recommend corrective actions to improve customer experience and conversion.

 * Monitor and report upon industry KPIs and best practices.

 * Keep Customer Service informed of updates, feature launches and act as point person for trouble shooting.

Interfaces/Relationships

 * Collaboration with Marketing and Public Relations
 * Close alignment with Americas Digital channel teams and Merchandising team
 * Cooperation with external providers, as needed
 * Close alignment with Global & Regional Digital teams, especially Global Digital Frontend Developers and Content team