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# Marketing Technology Manager

- **Company:** ABC Inc.
- **Location:** Durham, NC, United States
- **Experience:** Expert
- **Salary:** $145,000.0 - $180,000.0
- **Contract:** Permanent contract
- **Skills:** Customer Data Management, Data Governance, Database Queries, Google Analytics, Automation of Marketing, Microsoft Dynamics, Salesforce.Com, SQL Databases, Eloqua, Marketo
- **Published:** October 11, 2026
- **Apply:** https://find.jobs/jobs-near-me/apply/ats-redirect/?id=3017386039-2

## About the Role

* Marketing automation platforms (e.g., Marketo, Hub
 * Spot, Eloqua)
 * CRM systems (e.g., Salesforce, Microsoft Dynamics)
 * Marketing analytics and dashboards (e.g., Google Analytics, BI tools)
 * Data governance and privacy (HIPAA awareness)
 * Customer data platforms and segmentation
 * Campaign performance measurement and ROI analysis
 * Vendor and martech stack management
 * Project and program management
 * SQL and data querying or strong data literacy
 * Leadership and cross-functional collaboration

## Description

* Lead strategy and roadmap for marketing technology platforms supporting patient and provider engagement
 * Own selection, implementation, and optimization of CRM, marketing automation, and analytics tools
 * Partner with clinical, operations, and digital teams to design data-driven campaigns that improve patient outcomes
 * Manage vendor relationships, contracts, and platform performance metrics
 * Ensure data governance, privacy, and compliance with healthcare regulations across marketing systems
 * Develop and track KPIs, dashboards, and reporting to measure marketing ROILead and mentor a small team of platform specialists and analysts
 * Drive continuous improvement, testing, and innovation across marketing platforms