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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal Product Designer, UX - **Company:** American Airlines Inc - **Location:** Fort Worth, TX, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Adobe Analytics, HTML, JavaScript (Programming Language), Web Accessibility, Adobe Creative Cloud, Adobe InDesign, Artificial Intelligence, Apple IOS, Software Applications, JIRA, Automation of Tests, Cascading Style Sheets (CSS), Human-Computer Interaction, Interaction Design, Mobile Application Software, User-Centered Design, Web Content Accessibility Guidelines, Web Applications, Website Wireframe, Spatial Computing, Generative AI, Information Technology, Data Analytics, Figma, Front End Software Development - **Published:** October 13, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=4acacd237df8e33d ## About the Role * Experience and working knowledge of AI technologies. * Bachelor's degree in visual communication / design, interactive design, human computer interaction or other related discipline, or equivalent experience * 5+ years as a UX creative practitioner with a proven track record at large or highly matrixed organizations * Experience working closely with engineers from inception through implementation in an agile environment * Experience collaborating effectively across disciplines, product lines, roles, geographical and time zone boundaries * Knowledge and proficiency using remote unmoderated testing tools and moderated testing devices and platforms * Experience in responsive, adaptive and accessible designs * Experience with design for mobile app (iOS and Android), desktop, and web applications, * Master's degree in human computer interaction, human factors engineering, computer science, visual design, library sciences or other related discipline, or equivalent experience or training * 10 years as a UX creative practitioner with a proven track record at large enterprises or highly matrixed organizations * Experience working on enterprise design systems * Advocate for building great user experiences and solving customer problems to create business value Skills, Licenses, and Certifications * Expert user of design and prototyping tools (Figma, Adobe CC, etc.) * Understanding of HTML, CSS, JavaScript and other frontend development languages * Accessibility best practices: WCAG 2.0+ AA compliance, localization, inclusive design * Ability to document components and patterns of a design system and make design choices at scale * Advanced analytical skills dealing with complex data problems and implementing sustainable solutions * Strong organizational skills and the ability to label, classify and intelligently build flows and wireframes for complex computer applications * Ability to manage multiple concurrent projects and communicate effectively with non-technical users * Knowledge and proficiency using remote unmoderated testing tools and moderated testing devices and platforms for of both qualitative and quantitative research methods * Strong understanding of user-centered design principles and a solid grasp of trends in web and app design * Familiarity with emerging technology such as generative AI and spatial computing * Proficiency in using project management tools (Rally, Jira, Aha!, etc.) to track progress and report status * Storytelling and presentation skills to effectively communicate design decisions * Ability to express design principles and rationale to generate consensus and achieve cohesive experiences for our customers and employees ## Description * In this position, you'll work within a cross-functional team where you'll influence product and design decisions with ownership of initiatives from inception through implementation. This role can sit in the product focused on delivering value to product teams or in Design Operations focused on standards and process to scale design across the enterprise. * You'll get to showcase your passion for design by infusing it in the product ecosystem and customer journey. * You will help empower the UX organization to speed up design approvals, and increase quality using AI. What you'll do As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations. * Build the future of our organization using AI, to enable faster approvals, better quality assessments, and generative design system designs. * Evolve the UX process around AI changes, and help educate UX and product partners. * Influence leadership and set a creative vision that makes travel easy for our customers and employees and enables design at scale. * Forge strong partnership with our design systems team to define standards, process, and governance for reuse and efficiency. * Present work clearly and compellingly to stakeholders, leveraging storytelling and presentation skills. * Mentor and give constructive feedback that empowers designers of all levels to create data-driven and customer centric designs. * Manage interdependencies in collaboration with UX leaders and peers (60+) to maintain consistent digital experiences across channels. * Conceptualize and develop design strategies and solutions, and lead ideation and concept exploration activities. * Champion accessibility and inclusive design. * Manage design tool updates, vendor relationships and advocate for funding to ensure our team has the right toolset. * Streamline design processes at scale and maintain regularly occurring meetings to foster design quality (design reviews, office hours, etc.) * Stay up to date on the latest design and technology trends for all form factors and identify opportunities for innovation.