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# Head of eCommerce

- **Company:** TJP, INC.
- **Location:** New York, NY, United States (Remote available)
- **Experience:** Expert
- **Salary:** $150,000.0 - $170,000.0
- **Contract:** Permanent contract
- **Skills:** Web Performance Optimization, Marketplace
- **Published:** October 9, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=d71490e8c3caca63

## About the Role

* 10+ years of eCommerce experience with digital P&L ownership, including DTC and Amazon / marketplace businesses.
 * Strong knowledge of eCommerce technology, platform nuances, testing, site traffic measurement, conversion analysis, user behavior and retention.
 * Fluency in performance marketing across paid search, paid social, affiliate, email and related channels.
 * A track record of increasing site conversion through acquisition and retention strategies, technologies and testing.
 * High proficiency in eCommerce KPIs, analytics and digital performance measurement.
 * Shopify+ experience required.
 * Strong knowledge of current eCommerce trends, strategies and techniques.
 * Experience in CPG, performance, wellness or another fast-growing consumer brand is an asset.
 * An entrepreneurial, action-oriented leadership style with strong analytical judgment and attention to detail.
 * Experience in a founder-led or start-up environment is an asset., * Bachelor's (Required)

Experience:

 * E-commerce: 10 years (Required)
 * Management: 3 years (Required)

Language:

 * English (Required)

## Description

Wip is seeking a Head of eCommerce to drive profitable growth across direct-to-consumer and digital marketplace channels. Reporting to the CEO, this leader will own the DTC P&L, performance marketing budget, digital product experience and marketplace strategy, with accountability for acquisition, profitability, conversion and repeat purchase.

This is a highly visible leadership role for an entrepreneurial digital operator who can set strategy, use data to make decisions and move comfortably from big-picture direction to hands-on execution.

What You'll Do

Own eCommerce growth and P&L

 * Lead Wip's digital ecosystem across brand.com, retailer.com, Amazon and other marketplace channels.
 * Own the eCommerce P&L, including net sales, gross profit, operating expense and contribution margin.
 * Drive sustainable growth across DTC and marketplace channels.
 * Lead forecasting, inventory planning, digital media and marketplace growth strategies.
 * Build initiatives that acquire new customers, increase repeat purchase and strengthen loyalty., * Own and optimize the digital marketing and paid media budget.
 * Develop and test acquisition strategies across paid search, paid social, affiliates, programmatic, display, CTV, audio and other relevant channels.
 * Track and improve core KPIs including ROAS, CPA, conversion and digital revenue.
 * Lead internal and external digital marketing partners with clear performance accountability.

Optimize the digital customer experience

 * Lead site layout, navigation, functionality, information architecture and checkout optimization.
 * Use testing and analytics to improve conversion and customer lifetime value.
 * Define and evolve the digital roadmap to strengthen the customer experience and drive revenue.
 * Analyze product sales, site traffic, conversion and customer behavior to guide business decisions.

Build retention and lifecycle growth

 * Develop CRM, loyalty and retention strategies that maximize customer lifetime value and reduce churn.
 * Use data and analytics to refine tools, technologies and performance metrics.
 * Support product launches and go-to-market activity across DTC, marketplaces, digital media and retail partners.