> Markdown version of [/jobs/ext/4364501-principal-analyst-identity-analytics](https://www.wearedevelopers.com/jobs/ext/4364501-principal-analyst-identity-analytics). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Principal Analyst, Identity Analytics

- **Company:** Epsilon, Inc.
- **Location:** Broomfield, CO, United States
- **Experience:** Expert
- **Salary:** $127,900.0 - $237,500.0
- **Contract:** Temporary contract
- **Skills:** Artificial Intelligence, Data Analysis, Big Data, Data Files, Distributed Computing Environment, Apache Hive, Python (Programming Language), SQL Databases, Apache Spark, Data Analytics, Databricks
- **Published:** October 13, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=e35e23d4ba7cd1dc

## About the Role

* Degree (Master's preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
 * 10+ years of experience in marketing, business, identity, or data analytics.
 * Demonstrated ability to influence product strategy and business decisions with data.
 * Experience leading complex, cross-functional initiatives and delivering business impact.
 * Ability to manage multiple analytical projects simultaneously and independently.
 * Curiosity, initiative, and willingness to learn new technologies and analytical approaches.
 * Understanding of MarTech, AdTech, and identity ecosystems preferred.

Analytical

 * Experience presenting analytical findings and recommendations to non-analytical partners
 * Ability to extract insights from data sets and apply to business problems/decisions
 * Sound critical thinking and problem-solving skills

Technical

 * Advanced experience with SQL.
 * Demonstrated big data experience.
 * Spark, Databricks, Hive, or similar distributed processing environments preferred.
 * Familiarity with Python, R, ML, or AI-enabled analytical workflows preferred.

## Description

Epsilon's award-winning CORE ID identity solution is the foundation of Epsilon's industry-leading performance marketing solutions. As a Principal Analyst in Identity Analytics, you will be a senior individual contributor responsible for analytical projects that connect CORE Identity to business value. You will partner closely with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions., * Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.

 * Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
 * Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
 * Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
 * Lead cross-functional analytical initiatives, proof-of-concepts, and measurement improvements.
 * Own high-impact analyses from business question through recommendation and implementation.
 * Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
 * Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.