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# eCommerce Specialist

- **Company:** Hydrapak LLC
- **Location:** Longmont, CO, United States
- **Experience:** Experienced
- **Salary:** $60,000.0 - $80,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Business Analytics Applications, Data Analysis, Cascading Style Sheets (CSS), Customer Data Management, Google Analytics, Shopify, Web Analytics, Web Performance Optimization, Web Traffics, Adobe, Figma, Marketplace
- **Published:** October 12, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=fddf84dfc4679df6

## About the Role

* 3-5 years of ecommerce experience, ideally with a direct-to-consumer brand.
 * Hands-on Shopify experience, including content management, product and collection setup, theme editing, and apps.
 * Strong working knowledge of web analytics tools such as Google Analytics 4 and Shopify Analytics, with the ability to turn data into clear recommendations.
 * Proven experience with conversion rate optimization and A/B testing.
 * Experience building and optimizing landing pages for specific channels and audiences.
 * Excellent project management skills, with a track record of managing a content calendar and multiple launches at once.
 * Basic HTML/CSS knowledge, enough to make small edits and communicate clearly with developers.
 * Strong written communication and attention to detail., * Experience with Amazon Vendor Central and Amazon Vendor Services (AVS).
 * Experience managing or optimizing a loyalty program.
 * Experience managing outside partners, such as freelance developers or agencies, including scoping work and reviewing deliverables.
 * Familiarity with testing and analytics platforms such as heatmapping, session-recording, or A/B testing tools.
 * Basic design skills (Figma, Canva, or Adobe) for quick content updates.
 * Experience working in the outdoor, running, or endurance space.

## Description

The Ecommerce Specialist owns the day-to-day health, optimization and growth of HydraPak's Shopify websites. Working closely with the Ecommerce Director, this role keeps site content accurate and compelling, improves site performance through testing and optimization, and turns data into strategies that grow traffic, conversion, and revenue., Content Creation and Site Management

 * Create, upload, and maintain all Shopify website content, including product pages, collections, imagery, and copy.
 * Own the website update calendar and ensure all content changes are executed accurately and on time.
 * Plan and execute site merchandising to highlight priority products, launches, and seasonal assortments.
 * Coordinate and execute digital activations, including product launches, promotions, seasonal campaigns, and merchandising initiatives.

Website Performance and Optimization

 * Lead conversion rate optimization, including developing hypotheses, running A/B tests, and implementing winning changes.
 * Build landing pages tailored to specific traffic sources, channels, and audiences.
 * Monitor site performance, including page speed, navigation, and user experience, and recommend improvements.
 * Manage HydraPak's freelance web developer, including scoping projects, prioritizing requests, setting timelines, and reviewing work for quality before launch.
 * Measure and report on the impact of every site update, so changes are tied to results.

Strategy and Growth

 * Analyze website traffic, sales, and customer data to identify growth opportunities and recommend actions.
 * Track and report on key website KPIs (such as conversion rate, average order value, traffic, and revenue), with clear insights and next steps.
 * Develop and manage the annual plan for HydraPak's online loyalty program, optimizing it to drive repeat purchases and customer lifetime value.

Partnership with the Ecommerce Director

 * Work closely with the Ecommerce Director to set priorities, define goals, and drive performance against targets.
 * Translate ecommerce strategy into executable plans, timelines, and site updates.
 * Collaborate with marketing, creative, and product teams to keep site content aligned with brand campaigns and launches.

Marketplace Support

 * Assist with Amazon Vendor Central catalog management, including product listings and content updates.
 * Support the Amazon Vendor Services (AVS) relationship, including coordinating with the AVS team on catalog issues, content updates, and performance initiatives.