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# Director, CRM & Business Systems

- **Company:** CMI Marketing, Inc.
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $150,000.0 - $165,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Business Systems, Cloud Computing, Data Security, Data Warehousing, Electronic Publishing, Cloud Services, Salesforce.Com, SQL Databases, Snowflake, Zapier, Salesforce Sales Cloud, Integration Frameworks, Zendesk, GPT, Data Pipelines, Marketing Cloud
- **Published:** October 18, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=42241b723c29a540

## About the Role

* 8+ years working in CRM products, revenue operations, business operations, sales operations, marketing operations, or a related field.
 * Deep expertise in Salesforce Sales Cloud, including CRM strategy and administration, go-to-market processes, and cross-functional delivery at scale. Marketing Cloud and Data 360 expertise is strongly preferred; familiarity with Service Cloud, Agentforce, Experience Cloud, or Zendesk is a plus.
 * Proven ability leading and developing a team, and managing external partners.
 * Comfortable working in a fast-moving environment while balancing competing priorities.
 * Demonstrated ability to use AI and technology to drive growth and operational transformation.
 * Understanding of data access, privacy, consent, responsible data use, and operational risk.
 * Clear communication skills and the ability to translate between technical teams, business leaders, and the end-users.

Nice to have

 * Salesforce certifications or comparable expertise in CRM administration, product ownership, architecture, or automation.
 * Working knowledge of data warehouses, business intelligence tools, SQL, data pipelines, integration platforms, or workflow automation tools.
 * Background in digital publishing, ad tech, creator businesses, or another complex marketplace or media environment.

## Description

* Set the strategy for Salesforce and Zendesk through the lens of growth and innovation through sales pipeline, GTM activities, business insights, marketing capabilities, and customer retention.
 * Lead decisions about integrations and connected tools across the stack such as Slack, Apollo, Snowflake, Clay, Box, Zapier, Placements.io, and ChatGPT.
 * Build agentic support and triage workflows and help teams resolve customer requests faster with appropriate human review.
 * Proactively identify opportunities to speed up processes, create new insights, and increase team capacity - enabling teams to work smarter through platform architecture improvements.
 * Enable Marketing Operations to continuously optimize campaign performance, create pipeline intelligence, and streamline handoffs by strengthening how we capture, interpret, and act on engagement across all channels.
 * Evaluate where AI can generate new insights and streamline workflows, moving proven use cases from proof of concept into productionized automations.
 * Own vendor evaluation, budgeting, renewals, contracts, and implementation partners.
 * Partner with leaders across Sales, Marketing, Support, Data, Product, Engineering, Finance, and Operations to align priorities, resolve dependencies, and support adoption.
 * Improve team velocity, system usability, data quality, and governance. Track adoption and business impact of the team and deliverables.