> Markdown version of [/jobs/ext/4427030-vp-digital-experience](https://www.wearedevelopers.com/jobs/ext/4427030-vp-digital-experience). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VP, Digital Experience - **Company:** Mindgruve, LLC - **Location:** Nashville, TN, United States (Remote available) - **Experience:** Expert - **Salary:** $185,000.0 - $215,000.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Web Performance Optimization - **Published:** October 6, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=c06c323308da8448 ## About the Role * Bachelor's Degree in Marketing, Communications, Entrepreneurialism, Business, or related field. * 12+ years of experience across digital experience, digital product, customer experience, ecommerce, digital strategy, or related disciplines, with significant leadership experience. * Proven experience leading major digital experience initiatives for enterprise and consumer brands. * Experience within a leading digital agency, integrated agency, consultancy, experience design firm, or similar environment. * Deep understanding of modern websites, ecommerce, digital products, applications, customer journeys, and experience platforms. * Strong knowledge of UX/CX strategy, conversion optimization, experimentation, personalization, analytics, and digital performance. * Ability to connect experience strategy to customer acquisition, commerce, retention, and revenue growth. * Working knowledge of modern CMS, commerce, CRM, CDP, analytics, personalization, and marketing technology ecosystems. * Experience leading complex multidisciplinary engagements spanning strategy, UX, creative, content, technology, data, and optimization. * Strong commercial instincts with the ability to identify, scope, sell, and expand significant digital experience engagements. * Exceptional executive communication and presentation skills. * A builder's mentality with the ability to create new capabilities, develop teams, establish processes, and help grow a modern Digital Experience practice. ## Description * Lead digital experience strategy for websites, ecommerce platforms, applications, digital products, and connected customer experiences. * Translate client business objectives, customer needs, behavioral data, and market opportunities into clear digital strategies and roadmaps. * Identify opportunities across the customer journey to improve acquisition, engagement, conversion, retention, and customer lifetime value. * Advise senior client stakeholders on digital experience transformation, platform strategy, customer journeys, and investment priorities. Customer Experience & Journey Optimization * Develop connected customer experiences across paid, owned, commerce, and digital channels. * Map and optimize customer journeys from discovery and consideration through conversion, service, loyalty, and advocacy. * Use behavioral data, customer insights, experimentation, and performance analytics to continually identify friction and improve the experience. * Ensure digital experiences connect seamlessly with the broader media, social, commerce, CRM, and customer acquisition ecosystem. Digital Product & Platform Leadership * Guide the strategy and evolution of websites, applications, ecommerce platforms, customer portals, and other digital products. * Partner with UX, design, engineering, commerce, content, and data teams to translate strategy into high-performing digital experiences. * Lead platform assessments, digital roadmaps, experience modernization initiatives, and major redesign or replatforming programs. * Help clients make smart decisions around platforms, technology investments, integrations, and the digital capabilities required to support future growth. Conversion & Experience Optimization * Build a performance mindset into every digital experience. * Lead strategies around conversion rate optimization, personalization, experimentation, landing-page optimization, merchandising, user flows, and digital product performance. * Connect experience decisions to measurable outcomes including conversion, revenue, customer acquisition efficiency, retention, and lifetime value. * Establish testing and optimization programs that move digital experiences from periodic redesigns toward continuous improvement. Connected Growth * Work closely with Mindgruve's Media, Social, Commerce, Creative, and Data Science teams to connect customer acquisition with the experiences that ultimately convert and retain customers. * Ensure the promise made through advertising and marketing carries through to the digital experience. * Partner with data science and analytics teams to uncover customer behavior, identify growth opportunities, measure experience performance, and inform optimization. * Help clients create a connected system where media generates demand, digital experiences convert it, and data continually improves what happens next. Client & Practice Leadership * Serve as a senior strategic advisor to CMOs, CDOs, CTOs, ecommerce leaders, digital leaders, and other executive stakeholders. * Lead executive-level presentations, workshops, digital experience assessments, and strategic planning engagements. * Help shape and grow Mindgruve's Digital Experience practice, including capabilities, methodologies, partnerships, talent, and go-to-market offerings. * Partner with business development and client leadership teams to identify and develop new Digital Experience opportunities. * Build, mentor, and inspire multidisciplinary teams while maintaining a high standard for strategy, creativity, technology, and execution.