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# Senior Manager, Integrated Marketing Planning - Digital & Delivery

- **Company:** 7-Eleven, Inc.
- **Location:** Irving, TX, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Business Analytics Applications, Data Analysis, Customer Data Management, Google Analytics, Mobile Application Software, Automation of Marketing, Power BI, Tableau (Software), Web Platforms
- **Published:** October 20, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=3d751ccea1b93041

## About the Role

Are you passionate about creating marketing strategies that influence how millions of customers engage with digital ordering, loyalty programs, mobile apps, and delivery experiences? We're looking for a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead the planning and coordination of high-impact marketing initiatives that fuel customer engagement, drive sales, and accelerate business growth., * Bachelor's degree in Marketing, Business, Communications, or a related field.

 * 7+ years of progressive experience in integrated marketing, marketing planning, digital marketing, or customer engagement marketing.
 * Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
 * Experience developing integrated campaigns across paid, owned, and earned channels.
 * MBA or Master's degree preferred.
 * Experience in convenience retail, QSR, restaurant, grocery, hospitality, or other consumer-facing industries preferred.
 * Experience supporting digital ordering, loyalty, mobile app, or delivery marketing initiatives preferred.

Skills & Expertise

 * Strong understanding of digital commerce, delivery platforms, loyalty programs, CRM, mobile marketing, and customer lifecycle marketing.
 * Experience with CRM, loyalty, marketing automation, and analytics platforms.
 * Familiarity with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.
 * Ability to translate analytics and customer insights into strategic marketing decisions.
 * Exceptional communication, storytelling, presentation, and stakeholder management skills.
 * Strong project management and organizational capabilities.
 * Proven cross-functional leadership and influence skills.
 * Ability to manage multiple priorities in a dynamic, fast-paced environment.

## Description

In this highly visible role, you'll serve as the key marketing partner for Digital and Delivery teams, bringing together cross-functional stakeholders to develop seamless, customer-centric campaigns across paid, owned, and earned channels. If you thrive in a fast-paced environment, love turning insights into action, and enjoy influencing teams across an organization, we'd love to meet you., * Develop annual and quarterly marketing plans that support Digital and Delivery growth objectives.

 * Own the integrated marketing calendar, including promotions, product launches, seasonal campaigns, and key business initiatives.
 * Prioritize marketing requests and align resources against business goals.
 * Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.

Drive Cross-Functional Excellence

 * Serve as the primary marketing planning partner for Digital and Delivery stakeholders.
 * Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.
 * Align teams around clear priorities, timelines, deliverables, and success measures.
 * Ensure marketing programs are executed consistently across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.

Deliver Customer-Centered Growth

 * Create activation strategies that define target audiences, channel roles, key objectives, and measurement plans.
 * Partner with business leaders to develop promotions, customer offers, platform enhancements, and growth initiatives.
 * Help shape customer experiences that increase engagement, loyalty, and digital adoption.

Turn Insights into Action

 * Partner with Analytics and Customer Insights teams to define KPIs and measure performance.
 * Evaluate campaign and customer data to identify opportunities for optimization and growth.
 * Lead post-campaign reviews and recommend actionable improvements.
 * Foster a test-and-learn culture through experimentation with offers, messaging, audience targeting, and channel strategies.
 * Monitor consumer trends and emerging opportunities across digital commerce, loyalty, delivery, and customer engagement.