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# Digital Director

- **Company:** Verb Products
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Shopify
- **Published:** October 15, 2026
- **Apply:** https://www.thejobnetwork.com/job/5c462aa9-098a-45db-84a2-848af17b15f4/digital-director

## About the Role

The ideal candidate combines strong commercial and analytical acumen with customer-centric thinking and digital innovation expertise. This leader moves seamlessly from setting strategy and diagnosing performance to prioritizing opportunities and driving action in a fast-paced, evolving environment., * 10+ years of progressive leadership experience across Ecommerce, digital growth, performance marketing or related functions within beauty, consumer products or high-growth DTC brands.
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 * Proven experience owning and growing a DTC Ecommerce business with direct accountability for revenue and digital performance; Shopify experience strongly preferred.
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 * Strong commercial and financial acumen with demonstrated ability to manage growth against revenue, ROAS, CAC, conversion, retention and customer lifetime value objectives.
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 * Deep understanding of the full digital growth funnel, with demonstrated success driving acquisition across paid media, affiliate and emerging channels.
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 * Strong experience with CRO, digital merchandising, experimentation and customer journey optimization.
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 * Deep CRM and lifecycle marketing experience across email, SMS, loyalty, segmentation, personalization and retention.
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 * Experience leading organic social, influencer and creator strategies that drive brand engagement and measurable business impact.
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 * Strong analytical skills with the ability to translate complex or imperfect data into clear decisions, priorities and actions.
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 * Experience leading multidisciplinary teams and managing agencies and technology partners against measurable performance objectives.
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 * Proven ability to influence senior leaders and drive alignment across Marketing, Creative, Sales, Operations and Technology.
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 * Exceptional executive communication and interpersonal skills, with the ability to communicate complex performance and strategy clearly and build trusted cross-functional relationships.
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 * Ability to balance strategic thinking with hands-on leadership, urgency and agile execution in a fast-moving, high-accountability environment.
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 * Forward-thinking and curious, with demonstrated interest in AI, automation, emerging commerce models and evolving consumer behavior.
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 * Collaborative and ego-free, with a strong sense of ownership and accountability.
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 * Must be able to work in office at least 3 days per week.
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## Description

The Senior Director, Digital Strategy + Growth is responsible for leading Verb's digital growth engine across DTC Ecommerce, paid media, CRM, SMS, loyalty, affiliate, organic social and influencer marketing. This leader will own the strategy and performance of Verb's North American DTC business, driving revenue, customer acquisition, conversion, retention and lifetime value while building an integrated digital ecosystem that supports long-term brand growth., Reporting to the Vice President of Marketing, this role will set digital growth priorities, identify the highest-impact opportunities across acquisition, conversion and retention, and ensure teams, agencies and investments are aligned to measurable business outcomes. As Verb's senior digital leader, this individual will collaborate with Brand Marketing, Creative, Sales, Operations and Technology to deliver a cohesive customer experience and accelerate omnichannel growth.