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# Director, Web Strategy

- **Company:** OutSystems
- **Location:** United States (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Web Development, Conversion Tracking, Systems Integration, Tag Management, Web Analytics, Web Performance Optimization, Web Strategies, Web Usability, Enterprise Software Applications, Outsystems, Marketo, Webflow
- **Published:** October 22, 2026
- **Apply:** https://startup.jobs/senior-director-web-strategy-outsystems-software-pty-ltd-10564094

## About the Role

* 10+ years in web, digital, or growth roles, with 5+ years leading teams; experience at the Director or Senior Director level.
 * A demand-generation background with a demonstrated focus on conversion. You have owned or been directly accountable to a pipeline number and understand how the website feeds the funnel.
 * Deep, hands-on knowledge of Webflow, including scaling it as an enterprise platform.
 * Proven ownership of design systems and information architecture at scale (page, template, and global levels).
 * Strong command of web performance optimization: page speed, Core Web Vitals, and the technical practices that improve them.
 * A track record in conversion rate optimization and experimentation, with real, measurable lift.
 * Strong web analytics and measurement expertise: analytics platforms, tag management, event/conversion tracking, attribution, and turning data into a prioritized action plan.
 * Experience leading or closely partnering with web development and infrastructure teams; comfortable owning the technical roadmap and vendor relationships.
 * Fluency across UX and content operations, and the judgment to balance brand, speed, and conversion.
 * Proven people leadership and operational management: building and developing teams, managing agencies and contractors, and running a clear intake, prioritization, and delivery rhythm.
 * Experience integrating web with the broader martech stack (Marketo, 6sense, Qualified, or equivalents).
 * Executive presence and cross-functional influence: you can align Campaigns, Paid, Product, and regional teams around a shared web strategy.
 * Based in the United States.

Nice to have

 * SEO and answer-engine optimization (AEO) experience, including structuring content for discoverability in AI answer engines. This is a plus, not a core requirement of the role.
 * Experience through a website replatform or migration.
 * B2B SaaS or enterprise software background.

## Description

OutSystems is the AI-powered application generation platform for the enterprise. Our website is one of our highest-leverage growth assets: it is where global campaigns, paid media, and field programs convert into pipeline, and where our brand shows up first for buyers and, increasingly, for AI answer engines. We are hiring a Senior Director, Web Strategy & Operations to own that asset end to end.

This is a builder-operator role for a demand-generation leader who thinks in conversion, not just clicks. You will set web strategy, run the platform and engineering behind it, own UX, content operations, web analytics, and CRO, and drive measurable pipeline through the site. You will lead a cross-functional web organization spanning development, infrastructure, design, and content, and you will be accountable for turning web performance into demand-gen outcomes., Own the web strategy that ties the .COM experience directly to pipeline. Partner closely with Campaigns, Brand, PMMs, Paid Media, and Field & Channel so that ad message, landing page, and offer are planned as one system. Set and hit web-sourced and web-influenced pipeline targets, and treat the site as a demand-gen engine, not a brochure., Build, lead, and develop the global web organization across development, design, content, and analytics, including a mix of internal team members, contractors, and agency partners. Set clear roles, priorities, and standards; coach and grow the team; and manage capacity against an always-on intake of campaign, brand, and product demands. Establish the operating rhythm that keeps the function predictable and fast: a clear intake and prioritization process, sprint or release cadence, regular performance and experimentation reviews, and a reporting cadence to leadership and cross-functional partners. Run the web roadmap as a transparent, business-aligned plan rather than a reactive queue.