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# Paid Social Specialist - Meta & TikTok Ads

- **Company:** ID FINANCE
- **Location:** Barcelona, Spain (Remote available)
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Google AdWords, Data Analysis, Google Analytics, Mobile Application Software, Usage Analysis, Facebook Ads Manager
- **Published:** November 1, 2026
- **Apply:** https://www.jobleads.com/es/job/paid-social-specialist-meta-tiktok-ads--barcelona--ea94321da87a5ca1a9dfb8d22a3a29bf7

## About the Role

* Hands-on expertise in Meta and TikTok campaign management, budget optimization and performance analysis.
 * Hands-on experience with Google Analytics 4 (GA4) and Mobile Measurement Partners such as Singular or similar MMPs for mobile app tracking and attribution.
 * Analytical mindset: ability to analyze performance datasets, interpret funnel metrics and make data-backed optimization decisions.
 * Strong communication and cross-functional collaboration skills to work with media managers, creative teams, social media and data analysts., * 2-4 years of experience managing paid social campaigns; experience with both Meta and TikTok is required.
 * Proven track record of managing significant advertising budgets and successfully scaling campaign volumes.
 * Experience in Fintech, App Growth or a fast-paced scale-up environment is preferred.
 * Nice to have: working knowledge or prior experience with Google Ads (Search, Performance Max or App Campaigns).
 * Nice to have: familiarity with financial product conversion funnels, user activation metrics or compliance considerations in fintech advertising.

## Description

Drive qualified user acquisition and account scaling at a fast-growing Fintech scale-up by launching, managing and scaling high-volume performance marketing campaigns, primarily across Meta (Facebook & Instagram) and TikTok. Work closely with the Paid Media Manager to translate channel strategies into high-performing campaigns, optimize budgets, run creative tests and use data to support growth.

PRIMARY RESPONSIBILITIES

 * Campaign Management & Scaling: Set up, launch and manage daily Paid Social campaigns across Meta Ads Manager and TikTok Ads Manager to drive qualified user acquisition and business growth.
 * Collaboration & Strategy Alignment: Work with the Paid Media Manager and the broader Paid Media team to translate growth plans into actionable campaign structures and creative roadmaps.
 * Budget Optimization: Monitor and manage high-volume daily and monthly ad spend, reallocating budgets in real time to maximize efficiency and achieve target CAC, CPL and ROAS.
 * Data Analysis & Attribution: Track conversion funnels and campaign metrics using Google Analytics 4 (GA4) and Singular (MMP). Collaborate with Product Analytics to ensure accurate tracking, mobile app event attribution and post-click insights.
 * Creative Testing Frameworks: Partner with Design and the Social Media Manager to implement systematic creative A/B testing (hooks, copy, formats and UGC), aligned with brand guidelines, and share actionable performance insights.
 * Account Optimization: Apply vertical and horizontal scaling techniques, including bid strategies, CBO/ABO setups and audience segmentation, to expand account reach while maintaining efficiency.

KNOWLEDGE & SKILLS

 * Hands-on expertise in Meta and TikTok campaign management, budget optimization and performance analysis.
 * Hands-on experience with Google Analytics 4 (GA4) and Mobile Measurement Partners such as Singular or similar MMPs for mobile app tracking and attribution.
 * Analytical mindset: ability to analyze performance datasets, interpret funnel metrics and make data-backed optimization decisions.
 * Strong communication and cross-functional collaboration skills to work with media managers, creative teams, social media and data analysts.

PREFERRED QUALIFICATIONS & EXPERIENCE

 * 2-4 years of experience managing paid social campaigns; experience with both Meta and TikTok is required.
 * Proven track record of managing significant advertising budgets and successfully scaling campaign volumes.
 * Experience in Fintech, App Growth or a fast-paced scale-up environment is preferred.
 * Nice to have: working knowledge or prior experience with Google Ads (Search, Performance Max or App Campaigns).
 * Nice to have: familiarity with financial product conversion funnels, user activation metrics or compliance considerations in fintech advertising.

BENEFITS

Private health and dental insurance

Freedom to work from home two days a week

Free fruit and snacks in the office

Team building activities and an international working environment