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# Sales Manager - Industrial Sales (Generac Power Systems)

- **Company:** Kelly Generator & Equipment
- **Location:** Cape Saint Claire, MD, United States
- **Experience:** Expert
- **Salary:** $110,000.0 - $210,000.0
- **Contract:** Permanent contract
- **Skills:** Customer Data Management, Microsoft Office
- **Published:** November 2, 2026
- **Apply:** https://www.dice.com/job-detail/62c2349b-7738-407e-8ffc-1176d9286d9f

## About the Role

* Industrial DNA: 5+ years of experience in Equipment, Generators, or Industrial Sales Management. You speak the language of engineers and contractors.
 * The "Coach" Mentality: You know how to manage different personalities-from the "Type A" sales rep to the detail-oriented Sales Engineer.
 * Full-Cycle Fluency: You understand the entire lifecycle of a capital equipment project, including submittals, lead times, and site-specific technical challenges.
 * Operational Steady-Hand: You thrive in a "hands-on" environment, managing high-volume project pipelines through CRM data and strategic oversight., * Bachelor's degree in Business, Engineering, or a related field (preferred).
 * Proficiency with CRM systems and the Microsoft Office Suite.
 * Valid Driver's License and a clean driving record.
 * Ability to navigate active industrial job sites and lift up to 30 lbs.

## Description

Are you a strategic leader who understands that an industrial sale is won in the details? As the Exclusive Mid-Atlantic Industrial Dealer for Generac, we are seeking a high-caliber Sales Manager to lead our Industrial Sales Team.

This is a Full-Cycle Leadership role. You will oversee a multidisciplinary team-including Outside Sales Reps, Sales Engineers, and Sales Project Coordinators-to ensure every project is technically sound, commercially aggressive, and executed flawlessly. Reporting to the CEO, you are the architect of our regional growth and the guardian of our "cradle-to-grave" sales process.

The Mission: Command the Full Sales Lifecycle

 * Strategic Sales Leadership: Develop and execute the playbook for Generac Industrial and Commercial sales. You will lead the charge in identifying growth opportunities and ensuring we are the dominant brand in the MD/DC/VA/DE corridor.
 * Full-Cycle Team Management: You will lead, mentor, and synchronize three critical roles:
 + Sales Representatives: Driving the "hunt" and closing new business.
 + Sales Engineers: Ensuring technical accuracy, spec-heavy design, and complex submittals.
 + Project Coordinators: Managing the transition from "Sold" to "Installed," ensuring seamless logistics and customer satisfaction.
 * Executive Partner Relations: Build and maintain high-level relationships with top-tier electrical contractors, engineering firms, and distributors. You will support your team in navigating high-stakes negotiations and closing "landmark" projects.
 * Operational & Pricing Authority: Oversee pricing strategies, contract negotiations, and proposal development. You will work closely with the CEO to provide accurate forecasting and ensure the team meets aggressive revenue goals.