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# Demand Creation Lead, Amazon

- **Company:** Kimberly Clark
- **Location:** Bellevue, WA, United States (Remote available)
- **Experience:** Expert
- **Salary:** $140,320.0 - $173,360.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Performance Monitor
- **Published:** November 1, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=9fc128ef15c48f62

## About the Role

* 5+ years' experience in consumer promotion, field sales and marketing.
 * Experience should include consumer packaged goods (CPG) industry.
 * Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+

Preferred (not essential, but desired):

 * Master's degree or MBA is preferred.
 * Experience working with large retail accounts is preferred.

Led by Purpose. Driven by You.

## Description

* Lead cross-functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
 * Actively participate in Digital Pods to drive cross-functional objectives, accelerate decision-making, and ensure coordinated execution across media, content, and commerce.
 * Develop insight-led, full-funnel programs that integrate retail media, organic levers (Brand Stores, PDPs, content), and enterprise media partnerships to create and capture demand across the Amazon ecosystem.
 * Partner with agencies and Amazon Advertising to design, activate, and optimize strategies that ladder to brand and customer objectives.
 * Build and scale a strong test-and-learn culture by defining customer-specific learning agendas, executing experiments, and applying data-driven insights to continuously improve performance.
 * Lead annual Amazon marketing strategy, plan, and budget development; strategically allocate investment to balance demand creation and demand capture while delivering volume, share, and profit targets.
 * Own 360 launch go-to-market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
 * Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
 * Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering clear POVs, actionable insights, and recommendations to inform enterprise decision-making.
 * Own on-site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams to ensure cohesive full-funnel strategies and a seamless end-to-end customer journey into Amazon.
 * Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks; partner with analytics and agency teams to interpret performance reporting and translate insights into clear optimization actions and strategic recommendations.