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# Lead Insights Business Partner - Consumer Insight

- **Company:** Harnham
- **Location:** London, United Kingdom
- **Experience:** Expert
- **Salary:** £75,000 - £85,000
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Data Analytics
- **Published:** November 4, 2026
- **Apply:** https://www.reed.co.uk/jobs/lead-insights-business-partner-consumer-insight/57522217

## About the Role

* Strong commercial experience using consumer insights to inform brand strategy and business decisions
 * Expertise in brand tracking, campaign measurement, and marketing effectiveness
 * Deep understanding of consumer behaviour and brand performance drivers
 * Ability to translate complex data into clear, actionable recommendations
 * Excellent stakeholder management and influencing skills
 * Strong communication and presentation abilities
 * Experience working across cross-functional business teams
 * Proven leadership experience within insight, research, analytics, or strategy functions
 * Understanding of multi-channel marketing environments
 * Experience within a consumer-facing or regulated industry is beneficial, * retail
 * brand tracking
 * voc

## Description

London (Hybrid) | Up to £85,000 + 10% Bonus + Benefits
Are you passionate about turning customer insight into strategic business action? This is an opportunity to join a highly visible Insights function where you'll partner with senior leaders, shape brand and communications strategy, and drive measurable business impact through data-driven decision-making.
The Company
This organisation is a well-established consumer-focused business undergoing a significant transformation. They are investing heavily in customer understanding, marketing effectiveness, and analytics capabilities to support future growth.
With a collaborative culture and a strong commitment to innovation, they empower teams to challenge thinking, influence strategy, and deliver meaningful commercial outcomes.
The Role
As a Lead Insights Business Partner, you will act as the strategic insights lead for Brand and Communications teams, ensuring customer, market, and brand intelligence influence key business decisions.
Key responsibilities include:

 * Partnering with senior stakeholders to develop insight-led brand and communications strategies
 * Acting as a trusted advisor, translating business challenges into actionable insight programmes
 * Leading the development of brand tracking and campaign effectiveness frameworks
 * Delivering clear recommendations through qualitative, quantitative, and behavioural research
 * Driving marketing measurement and test-and-learn initiatives
 * Synthesising multiple data sources into compelling commercial narratives
 * Collaborating with marketing, analytics, finance, and agency partners
 * Presenting findings and recommendations to senior leadership teams
 * Leading and developing a high-performing insights team
 * Championing customer-first thinking across the organisation