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# Manager, Digital Strategy and Innovation (Fort Worth, TX, US)

- **Company:** American Airlines Inc
- **Location:** Fort Worth, TX, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, Digital Technology
- **Published:** November 4, 2026
- **Apply:** https://www.careerbuilder.com/job-details/manager-digital-strategy-and-innovation-fort-worth-tx-us-fort-worth-tx--c6fdf789-fdd8-4085-bc63-70fe0d432cd6

## About the Role

Product Support, Customer Experience, Process Improvement, Legal, Collective Bargaining, Coaching, Proof of Concept, Feasibility Analysis, Product Testing, Business Case, * Bachelor's and/or master's degree in a relevant field, or equivalent experience and/or training

 * 3+ years of experience in product and/or project management roles
 * 5+ years of airline or transportation industry experience

Preferred Qualifications - Education & Prior Job Experience

 * 2+ years of people leadership experience in product and/or project management
 * Knowledge of digital e-commerce and key success factors
 * Experience applying AI in occupational settings to improve productivity and customer outcomes

Skills, Licenses, and Certifications

 * Strong people leadership experience in a product, program, or innovation environment
 * Demonstrated ability to lead cross-organizational initiatives without direct authority
 * Comfort operating at both strategic and execution levels
 * Exceptional written and verbal communication skills for executive audiences

## Description

* The Manager, Digital Strategy and Innovation helps identify and define initiatives that support product innovation, customer experience enhancements, and process improvement for digital channels (website and app).
 * This role conceptualizes and designs scalable digital technology innovations.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

 * Lead, coach, and develop a team of analysts
 * Support and lead the strategy and design of multiple concurrent innovation initiatives across Digital Customer Experience
 * Execute product evaluations, proofs of concept, and commercial feasibility analysis by working with internal stakeholders and external partners
 * Create business cases supported by data analysis, proofs of concept, and projected business value to obtain funding for key initiatives
 * Define scope, sequencing, and delivery timelines aligned to financial and operational risk, customer and team member impact, and regulatory requirements
 * Translate complex technical or operational topics into clear, decision-ready narratives
 * Prepare and present updates to senior leaders and steering committees
 * Set clear priorities, provide decision clarity, and remove blockers for the team
 * Make tradeoff decisions around resource allocation, timing, and
 * Drive alignment on ownership, process changes, and change management plans