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# Senior Analyst: Loyalty & CRM

- **Company:** Just Salad
- **Location:** New York, NY, United States
- **Experience:** Expert
- **Salary:** $95,000 - $110,000
- **Contract:** Permanent contract
- **Skills:** Ad Management, Artificial Intelligence, Data Analysis, Customer Data Management, Data Integration, Data Presentation, Design of User Interfaces, Systems Integration, Transaction Data, Data Strategy, Data Analytics, Claude
- **Published:** November 4, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=05e978ea2dbc7b83

## About the Role

* 3 to 5 years of experience in loyalty, CRM, lifecycle, or customer analytics; restaurant, retail, or consumer app experience a plus
 * Hands-on technical experience configuring a CRM or loyalty platform (e.g., Braze), going beyond building campaigns to segmentation logic, triggers, and data integrations
 * Experience with data analysis, particularly with direct consumer and transactional data
 * Quick to learn new platforms with limited documentation
 * Active user of AI tools (e.g., Claude) to automate and accelerate work
 * Experience in presenting financials and evaluating tradeoffs such as offer cost vs. incremental lift
 * Comfortable in a high-visibility role, presenting to senior leadership and negotiating timelines across departments, * Prior experience working with a loyalty program
 * Experience setting up more complex agentic workflows or interfacing with agents across multiple systems
 * Deep analytical experience, particularly around experimentation or segmentation
 * Technical experience working with product teams on consumer-facing UI/UX
 * Experience identifying KPIs or developing strategies to meet financial performance metrics

## Description

The ideal candidate is curious, analytical, and creative. They excel at working with others, presenting insights clearly, and converting feedback into real program-level changes. This role relies heavily on using AI to supercharge your individual abilities, balance a diverse range of tasks, and facilitate project management. It's an excellent fit for anyone building a foundation for future leadership in digital marketing, audience strategy, or data strategy.

This role reports to the Senior Director, Digital., Loyalty Program Management

 * Manage day-to-day performance of JS Rewards, including the base program, exclusive member drops, challenges, and other engagement tactics
 * Plan and execute individual rewards campaigns end to end, coordinating offer design, timelines, and communications across Supply Chain, Marketing, Product
 * Forecast offer cost, redemption, and incremental lift to guide campaign decisions
 * Track acquisition, engagement, and retention across the loyalty journey and recommend optimizations that improve frequency and lifetime value
 * Monitor financial performance and suggest improvements where possible
 * Review direct guest feedback, and in some cases interface with guests directly, to develop improvements to program mechanics

CRM and Customer Engagement

 * Build and manage customer engagement campaigns in Braze across email, push, SMS, and in-app, partnering heavily with Brand Marketing
 * Partner with Brand Marketing to test and launch campaigns, driving adoption of new and innovative features in the Braze platform where possible
 * Own Braze setup and architecture, including the customer data and events feeding it, segmentation logic, and integrations with internal systems
 * Develop customer segments and build targeted messaging across automated lifecycle journeys (e.g. win-back, lapsed, new)
 * Develop increasingly effective, cross-channel engagement strategies driven by data-driven results
 * Design and launch experimentation to measure incrementality
 * Partner with Product to build loyalty and CRM features, write requirements, and test before launch

 * Quarterback cross-functional initiatives across Marketing, Product, Tech, Finance, and Operations
 * Build AI-powered and automated workflows to scale analysis and campaign production