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# Director Ecommerce Engineering Web Mobile

- **Company:** Ashley Home Stores, Ltd.
- **Location:** Washington, DC, United States
- **Salary:** $200,000 - $230,000
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Automation of Tests, Cloud Computing, Web Development, Mobile Application Software, Release Management, Salesforce.Com, Server Administration, Software Engineering, Systems Integration, Web Engineering, Performance Monitor
- **Published:** November 5, 2026
- **Apply:** https://www.careerbuilder.com/job-details/director-ecommerce-engineering-web-mobile-washington-dc--9463cc45-ac9e-46b4-b9dd-91ff13f449bf

## About the Role

eCommerce, eCommerce, Software Administration, Leadership, Software Engineering, Mobile Applications, Web Programming, Cloud Computing, Salesforce.com, Team Lead/Manager, * Experience leading engineering teams supporting customer-facing ecommerce web or mobile experiences.

 * Demonstrated experience with platform migration, replatforming, modernization, or digital transformation.
 * Strong understanding of modern commerce platforms.
 * Ability to translate business objectives into engineering strategy, team structures, execution plans, and measurable outcomes.
 * Experience developing engineering managers, senior engineers, and technical leaders.
 * Strong planning, dependency management, delivery measurement, risk management, and continuous-improvement capabilities.
 * Proven ability to partner effectively with technical teams, Product, Design, business stakeholders, and senior leadership.
 * Customer-focused approach with experience improving digital experience, reliability, performance, conversion, or operational outcomes.

Preferred Qualifications

 * Salesforce Commerce Cloud, Storefront Reference Architecture, Composable Storefront, or Storefront Next experience.
 * Mobile application engineering leadership experience.
 * Experience with ecommerce cart, checkout, payments, search, product pages, personalization, experimentation, SEO, or analytics.
 * Experience with performance monitoring, observability, QA automation, release management, and production support.
 * Experience building or redesigning engineering operating models following an acquisition, reorganization, platform transition, or vendor-heavy delivery model

## Description

The Director of Ecommerce Engineering, Web & Mobile provides strategic and operational leadership for the teams supporting Ashleyfurniture.com and the company's mobile application experience. Reporting to SVP of IT - Digital Commerce, this position owns engineering leadership for the Salesforce Commerce Cloud implementation, Storefront Next transition, web engineering teams, and mobile application support.

This leader will develop a durable engineering operating model that creates clear accountability, predictable execution, reliable systems, and measurable results. The position will work closely with Product, Design, Delivery, Quality Assurance, Analytics, SEO/GEO, Retail Integrations, and business partners to ensure engineering investment supports customer experience, conversion, platform stability, and broader business objectives.

Key Responsibilities

 * Lead engineering execution for customer-facing ecommerce web and mobile experiences.
 * Provide engineering leadership for the Salesforce Commerce Cloud with a headless implementation.
 * Guide teams through platform migration, modernization, and changes to established operating models.
 * Establish clear ownership, delivery metrics, reliability expectations, and maintainability standards.
 * Build an operating structure supporting cart, checkout, site content, mobile applications, experimentation, analytics, SEO/GEO, and post-launch support.
 * Partner with Product and Design to ensure teams address meaningful customer and business needs.
 * Develop engineering managers, senior engineers, and technical leads.
 * Identify capability gaps and recommend hiring, contractor support, ownership changes, or new permanent capabilities.
 * Make practical build, buy, or partner recommendations.
 * Communicate priorities, risks, tradeoffs, progress, and investment needs to senior leadership and business partners.
 * Ensure ecommerce systems remain stable, measurable, maintainable, and supportable after implementation.