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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # European Consumer Insights & Analytics Specialist - **Company:** BYD Europe - **Location:** München, Germany - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Big Data, Databases, Data Cleansing, Data Visualization, R (Programming Language), SPSS (Software), Python (Programming Language), Natural Language Processing, Power BI, Sentiment Analysis, Generative AI, Data Analytics, Feature Selection, Text Analysis - **Published:** November 6, 2026 - **Apply:** https://startup.jobs/european-consumer-insights-analytics-specialist-byd-europe-10699632 ## About the Role * Market Research, Marketing, Statistics, Economics, Psychology, Data Science, Business Analytics, or a related field. * Relevant experience in consumer research, market research, consumer insights, or consumer analytics. * Proven ability to independently design and execute quantitative and qualitative consumer research projects. * Solid knowledge of questionnaire design, consumer interviews, statistical analysis, and consumer segmentation methodologies. * Strong data analysis skills, including advanced Excel proficiency and practical experience with at least one statistical or analytical tool, such as Python, R, SPSS, or similar software. * Familiarity with generative AI tools and demonstrated ability to apply AI to professional research or analytical tasks. * Ability to interpret complex datasets and translate research findings into clear, actionable business recommendations. * Strong analytical thinking, problem-solving skills, and attention to detail. * Excellent written and spoken English. * Ability to work independently, manage multiple research projects, and collaborate effectively with cross-functional teams. ## Description * A. Consumer Research & Behavioral Insights * Conduct research to understand consumer needs, preferences, purchase motivations, and decision-making processes across major European automotive markets. * Analyze consumer preferences regarding vehicle pricing, driving range, charging performance, safety, reliability, interior space, digital features, and brand perception. * Investigate differences in consumer needs across countries, demographic groups, income levels, household structures, and vehicle usage scenarios. * Identify key drivers and barriers influencing the adoption of battery electric vehicles (BEVs). * Develop consumer segmentation frameworks to identify target customer groups with distinct needs, preferences, and purchasing behaviors. * Monitor evolving consumer expectations and identify emerging trends relevant to future vehicle development. * B. Quantitative & Qualitative Consumer Research * Independently design and manage consumer research projects, including online surveys, in-depth interviews, focus groups, and other relevant research methods. * Develop research plans covering research objectives, methodology, questionnaire design, sampling strategies, and analytical approaches. * Apply advanced research methodologies, such as MaxDiff, Conjoint Analysis, and Choice-Based Conjoint (CBC), to evaluate consumer preferences and willingness to pay. * Analyze consumer trade-offs between vehicle attributes, product configurations, technology features, and pricing options. * Manage external research agencies and fieldwork providers to ensure research quality, data reliability, and timely project delivery. * Translate research findings into actionable recommendations for vehicle product definition, feature prioritization, and pricing strategies. * C. Social Listening & Consumer Sentiment Analysis * Continuously monitor consumer discussions across European automotive forums, social media platforms, vehicle owner communities, and relevant online channels. * Collect and analyze consumer feedback regarding automotive brands, vehicle models, product features, and ownership experiences. * Identify key consumer concerns and pain points related to driving range, charging infrastructure, software, vehicle reliability, aftersales services, and other relevant topics. * Analyze European consumers' perceptions, attitudes, purchase intentions, and potential concerns regarding Chinese automotive brands. * Track emerging discussion topics, changes in consumer sentiment, and potential product-related issues. * Develop systematic social listening and consumer sentiment analysis processes to support ongoing consumer insights generation. * Prepare regular reports highlighting consumer feedback, emerging needs, and relevant market trends. * D. AI-Driven Consumer Analytics * Utilize generative AI, natural language processing (NLP), and other digital analytics tools to improve the efficiency and effectiveness of consumer research. * Apply AI-assisted text analytics to classify and analyze multilingual consumer reviews, interview transcripts, and open-ended survey responses. * Use Python, R, or other statistical tools for data cleaning, quantitative analysis, consumer segmentation, and behavioral modeling. * Develop reusable AI-assisted workflows for consumer feedback analysis, trend identification, and research reporting. * Validate AI-generated analytical results to ensure accuracy, reliability, and traceability. * Explore opportunities to integrate AI and automation into consumer research and analytics processes. * Support the development of data-driven approaches to understanding consumer preferences and purchase behavior. * E. Consumer Insights Reporting & Business Support * Establish and maintain structured databases covering European consumer needs, preferences, and purchasing behaviors. * Prepare regular consumer insights reports covering purchasing trends, consumer expectations, and vehicle attribute preferences. * Develop consumer insights dashboards using Power BI, Excel, or other relevant visualization tools. * Collaborate with market intelligence, product planning, and other business teams to integrate consumer insights with market and competitive analysis. * Provide data-driven recommendations to support new vehicle product definition, positioning, feature selection, and pricing decisions. * Present research findings, key insights, and business implications clearly to management and relevant stakeholders. *