> Markdown version of [/jobs/ext/4594785-global-gtm-enablement-lead](https://www.wearedevelopers.com/jobs/ext/4594785-global-gtm-enablement-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Global GTM Enablement Lead - **Company:** Itrs - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Business Process Modeling, Computer Literacy, Salesforce.Com, Software Systems, Enterprise Software Applications, B2b Software - **Published:** November 6, 2026 - **Apply:** https://www.itrsgroup.com/vacancy/global-gtm-enablement-lead-8AFF0C81EB ## About the Role * 7+ years of experience in GTM enablement, GTM operations, or a related function in B2B software or technology. A degree in Business, Marketing, or a related field. * A track record of orchestrating cross-functional campaigns or product launches across BDR, Sales, Marketing and Customer Success teams. * Strong software and technical literacy: you get to grips quickly with complex enterprise software and can speak credibly to customer value and functionality at a high level. You don't need to be a deep product expert, but you must be comfortable with the technical side of what ITRS sells. * Proven track record of developing and implementing successful GTM enablement programmes that drive measurable results. * Strong understanding of enterprise software GTM processes and methodologies- MEDDPICC, Challenger, SPICED, and Force Management. * Ability to engage stakeholders at all levels.The presence to command a room and engage stakeholders at all levels, from field teams to the executive leadership team, with the credibility to be taken seriously. * Experience with CRM systems and GTM enablement technologies including Gong, Salesforce, Salesloft, Clari, and LinkedIn Sales Navigator. * Expertise with Artificial Intelligence and ability to integrate it into the GTM organisation through messaging, training, planning, and analysis. * Analytical with the ability to interpret data and translate insights into actionable strategies. * A programmatic mindset: you build repeatable programmes and operating rhythms and measure them on business outcomes. * Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment. ## Description Join our rapidly growing team as a Global GTM Enablement Lead, reporting directly to the Chief Marketing Officer (CMO). In this dynamic role, you will develop and implement strategies to enhance our GTM team's effectiveness and efficiency. You will be the connective tissue across our go-to-market organization, bringing BDR, Sales, Marketing and Customer Success together to execute growth campaigns and product launches as one coordinated unit. You will also create and manage GTM enablement programs, tools and content to support our GTM processes, driving revenue growth and improving win rates. You will partner with and enable our global Sales, Customer Success, BDR, Presales, renewals, HR and L&D teams. As a Global GTM Enablement Lead, you will: * Develop and implement a metrics-driven comprehensive GTM enablement strategy aligned with our global business objectives and GTM goals. * Better synchronize all GTM functions on growth campaigns and product launches: own coordinated execution and rally BDRs, Sales, Marketing and Customer Success to deliver as one unit. * Establish and run a regular enablement cadence, including fortnightly enablement calls, so every GTM team has a consistent, predictable rhythm of updates and training. * Bridge Product and the field, ensuring every new technology release is translated into clear, field-ready messaging, talk tracks and training in time for launch. * Present with authority at the monthly go-to-market meeting, to field teams and to leadership, shaping how the GTM organisation executes. * Create and maintain GTM enablement content Own GTM training and content programs, including playbooks, content repositories, product training, campaign and launch materials, and onboarding materials, with subject matter experts from Product, Product Marketing and Solutions contributing their expertise into them. * Design and deliver effective GTM training programmes to enhance product knowledge, GTM skills, and performance across the GTM organisation. * Collaborate with Product Management, Marketing, work hand in hand with Product Marketing and collaborate closely with Product Management, GTM (including Presales), and Customer Success teams to ensure consistent messaging and positioning of our software solutions. * Implement and manage GTM enablement tools and technologies to streamline processes and improve GTM productivity. * Analyse GTM performance and market trends to identify areas for improvement and develop targeted enablement initiatives. * Design and implement career progression plans for all the key roles within the GTM team to promote growth and development internally * Partner with global GTM leadership to define and track key performance indicators (KPIs) for measuring the impact of GTM enablement efforts on pipeline, win rates and campaign performance, not just activity or course completion. * Stay informed about industry trends, competitive landscape, and best practices in GTM enablement to continuously refine our approach.