> Markdown version of [/jobs/ext/4597854-crm-gtm-automation-specialist](https://www.wearedevelopers.com/jobs/ext/4597854-crm-gtm-automation-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM & GTM Automation Specialist - **Company:** Factorial - **Location:** Barcelona, Spain - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Automation of Marketing, Pattern Recognition, Systems Integration, Application Enhancement Tool, Zapier, Build Process, Nintex, Hubspot, Webhooks, Data Pipelines - **Published:** November 6, 2026 - **Apply:** https://www.adzuna.es/details/5954171033 ## About the Role * 2-4 years of experience in GTM Engineering, Revenue Operations, Sales Operations, CRM Operations, Growth Operations or a similar role. * Hands-on experience with Clay is essential. You've built actual workflows, enrichment processes, prospecting systems or automated data pipelines using Clay. * Experience building and executing B2B outbound campaigns, including prospect research, list building, ICP segmentation, lead enrichment and personalised outreach. * Experience with inbound lead management, including lead capture, qualification, scoring, routing, segmentation and nurturing. * Strong understanding of B2B go-to-market processes, lead generation, prospecting strategies and sales funnels. * Solid HubSpot experience: You're comfortable working with CRM architecture, properties, workflows, lists, pipelines, deal management, lead management and integrations. * Experience connecting different tools and systems. Familiarity with APIs, webhooks, Make, n8n, Zapier or similar automation platforms is a strong plus. * You're highly tech-savvy and genuinely curious about AI. You actively explore new tools and know how to turn them into practical business solutions. * You're comfortable working with data, identifying patterns and measuring the impact of your work on pipeline and revenue. * You're a builder by nature. You enjoy creating systems from scratch, solving problems and figuring things out without needing a predefined playbook. * You're hands-on and execution-oriented. You're equally comfortable designing a process, building a Clay workflow, fixing a CRM issue or launching an outbound campaign. * You're proactive, resourceful and comfortable working in a fast-paced, international environment. * Fluent in English. Other languages are a plus. ## Description CRM & GTM Automation Specialist - Global Expansion Hey there! The Global Expansion team is looking for a CRM & GTM Automation Specialist to help us build and scale the go-to-market engine behind our newest markets. At Global Expansion, we're constantly exploring new markets, identifying potential customers and partners, and finding new ways to generate pipeline. We combine Direct Sales and Partnerships, which means we need to build scalable systems that help our commercial teams attract, identify, engage and convert the right opportunities. We're looking for someone who sits at the intersection of CRM, GTM Automation, Data and Technology. Someone who loves building things with tools like Clay, automating prospecting processes, optimising inbound lead flows, connecting different platforms and experimenting with AI to make our GTM operations smarter and more efficient. This role combines inbound and outbound growth operations. You'll help us build outbound prospecting engines while ensuring inbound leads are captured, enriched, qualified, routed and nurtured effectively. This is not a traditional Marketing or CRM Operations role. You'll be building the systems and infrastructure that power our entire go-to-market strategy from the ground up. If you see a manual process and immediately think about how to automate it, love experimenting with new technologies and want your work to have a direct impact on pipeline generation, this is your opportunity. What you'll do * Build and scale outbound prospecting systems: Design automated workflows to identify, research, enrich, qualify and segment potential customers and partners across different markets. * Own Clay workflows: Build and optimise Clay tables and workflows for data enrichment, waterfall enrichment, lead qualification, scoring, research and automated prospecting. * Execute outbound campaigns: Build targeted prospect lists, define ICPs, develop segmentation strategies and support the execution of personalised outbound campaigns in collaboration with Sales teams. * Optimise inbound lead management: Ensure inbound leads are properly captured, enriched, qualified, segmented and routed to the right commercial teams. * Build inbound automation and nurturing journeys: Create workflows to engage inbound leads based on their source, behaviour, profile and level of intent, helping move them towards sales opportunities. * Connect our GTM stack: Build and maintain integrations between HubSpot, Clay, outreach platforms and other tools using native integrations, APIs, webhooks and automation platforms. * Own CRM infrastructure: Structure and optimise HubSpot properties, pipelines, lists, workflows, lead management processes and data quality. * Automate manual processes: Identify repetitive tasks across Sales and Partnerships and turn them into efficient, scalable automated workflows. * Leverage AI for GTM automation: Experiment with AI-powered tools to automate account research, identify buying signals, personalise outreach, qualify leads and improve prospecting efficiency. * Build processes from scratch: Create scalable inbound and outbound GTM processes and playbooks that can be replicated across new markets as we expand. * Measure what matters: Monitor inbound and outbound performance, data quality, lead conversion, enrichment coverage, meetings booked and pipeline generated. * Continuously experiment and improve: Test new tools, workflows and approaches to make our commercial teams more productive and effective. What makes this role different? * Build from zero: You'll help create the GTM infrastructure behind our expansion into new markets. * Own the entire funnel: You'll work across inbound and outbound, connecting lead generation, qualification, automation and sales execution. * Own the tech stack: You'll have the freedom to experiment with Clay, AI and new automation tools to find better ways of working. * Have a direct business impact: Your work will directly influence lead conversion, prospecting efficiency, meetings booked and pipeline generation. * Work cross-functionally: You'll collaborate closely with Sales, Partnerships and other teams to identify opportunities and build solutions. * Experiment and scale: You'll have the opportunity to test new approaches, learn quickly and turn successful experiments into scalable playbooks.