> Markdown version of [/jobs/ext/4598339-vp-digital-distribution-strategy](https://www.wearedevelopers.com/jobs/ext/4598339-vp-digital-distribution-strategy). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VP, Digital Distribution & Strategy - **Company:** Banner Life family of companies - **Location:** Frederick, MD, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Web Platforms, Banner Advertisement - **Published:** November 6, 2026 - **Apply:** https://www.careerbuilder.com/job-details/vp-digital-distribution-strategy-frederick-md--a761a8a6-7609-418c-8628-4f49b10e4cf9 ## About the Role Life Insurance, Leading Edge Technology, Distribution Channel, Direct Marketing, Profit & Loss, Strategic Planning, Marketing Strategy, Sales Closing Skills, Underwriting, Revenue Growth, Bachelor's degree - Sales, Marketing, Business Management or related field Experience/Knowledge 10 years industry experience, with at least 5 years in a team building and management role In-depth knowledge of a broad range of protection products Ability to create and analyze sales reports and results Skills necessary to write sales material and interpret technical material Experience creating and delivering presentations at an executive level Ability to identify new market opportunities, develop business strategies, and establish and foster relationships with key decision makers. Skills Well-developed organization skills and ability to successfully manage multiple issues and demands Excellent interpersonal and business communications skills (poise, presence, and presentation) Ability to work independently and collaboratively ## Description * Own the development, leadership and execution of the Digital Distribution strategic plan inclusive of sales and forecasting. Provide key input for product development, pricing and underwriting strategies to be implemented in Banner Life's digital platforms to drive sales growth * Own the overall P&L for the distribution segment. Determine annual sales plan and gross profit targets across all Digital Distribution segments. Implement distribution strategies, analyze trends and measure results. Propose tactics to drive sales growth, increase profitability and drive VNB. * Assist Digital Distribution channel leaders to identify and qualify growth opportunities to drive business development strategy and growth for target markets. * Collaborates with Digital Distribution team to ensure business development plans are aligned with growth and profitability goals * Works with cross-functional teams of partners and channel teams to ensure development and execution of distribution pipelines * Collaborate with Marketing to develop a brand image for the organization and communicate that brand throughout the market to land new strategic distribution partnerships and expand current accounts. * Identify alternative markets and distributions in which Banner Life currently has little-to-no presence. Opportunities to leverage digital capabilities include other insurance companies, P&C, financial institutions, on-line advisory services, and other affinity groups. Develop market study and business strategy for exploring these potential areas of new production. * Analyze market trends and competitive landscape to understand and inform senior management of intelligence gathered impacting market share and competitiveness of Banner Life value proposition * Collaborate and communicate with current markets and distributions currently for which Banner Life has product and digital capabilities which could create significant new sales potential. * Define the requirements for each market opportunity with regard to products, marketing, new business processes, customer service, underwriting and support - including an assessment of costs and potential production. * Work with company leadership to prioritize opportunities and schedule accordingly. Once identified, lead all efforts to contact, present, and close each opportunity. * Lead the development and launch of each new market initiative; build plans to leverage each success through the relevant channel. * Advise senior management, distribution and appropriate business areas on the sales potential of strategic accounts, support structures and other key initiatives. Act as primary contact between Banner Life and outside business partners. * Establish and meet goals, both long and short-term, for each initiative to include consistent and timely communication of implementation progress. * Other projects and assignments as determined by senior management.