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# Digital Analytics Analyst

- **Company:** TEKSYSTEMS INC.
- **Location:** Columbus, OH, United States
- **Experience:** Experienced
- **Salary:** $93,600.0
- **Contract:** Temporary contract
- **Skills:** A/B Testing, Google AdWords, Data Analysis, Digital Data, Google Analytics, Google Webmaster Tools, Power BI, Salesforce.Com, Tableau (Software), Tag Management, Web Analytics, Web Performance Optimization, Google Data Studio, Tools for Reporting
- **Published:** November 6, 2026
- **Apply:** https://dejobs.org/x/x/BB0E9CFA529A401BAD87AED3026E825D/job/

## About the Role

performance across Google Ads and LinkedIn Campaign Manager, identifying optimization opportunities and performance trends. Leverage Microsoft Customer Insights (MCI) and other reporting platforms to develop insights and performance recommendations. Analyze website performance and organic search trends using Google Search Console. Build and maintain dashboards, scorecards, and reporting frameworks to communicate campaign and business performance. Partner with marketing stakeholders to identify KPIs, measure campaign effectiveness, and optimize outcomes. Analyze lead generation performance and attribution data across Salesforce and digital marketing platforms. Identify patterns in customer behavior, traffic sources, engagement metrics, and conversion journeys. Investigate performance changes and provide recommendations to improve conversion rates, lead quality, and marketing ROI. Present findings and insights to business stakeholders, clearly communicating the "why" behind performance
trends. Ensure data accuracy across reporting tools, tracking implementations, and attribution models. Support ongoing testing initiatives by analyzing A/B test results and recommending next steps. 3+ years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics. Advanced experience with Google Analytics 4 (GA4). Experience analyzing campaign performance within Google Ads. Experience with LinkedIn Campaign Manager and paid social performance analysis. Experience using Microsoft Customer Insights (MCI) or similar marketing intelligence/reporting platforms. Strong knowledge of Google Search Console and website performance analysis. Experience working with Salesforce reporting and lead lifecycle data. Strong understanding of: User behavior analysis Conversion paths and funnels Attribution and marketing measurement Campaign performance metrics Traffic source analysis Lead generation reporting Ability to translate data into actionable business
insights and recommendations. Excellent communication and presentation skills.

Skills

Google analytics, google ads, MCI, Linkedin, google search console, salesforce, Experience with Looker Studio, Tableau, Power BI, or other BI/reporting tools. Experience supporting paid media teams with performance analysis and optimization recommendations. Strong understanding of SEO, SEM, and demand generation reporting. Experience with A/B testing and conversion rate optimization (CRO). Familiarity with tag management and digital tracking methodologies.

## Description

We are seeking a data-driven Digital Analytics Analyst to help measure, analyze, and optimize digital marketing performance across multiple channels. This individual will be responsible for turning complex digital data into meaningful insights that drive business decisions, improve user experiences, and maximize marketing effectiveness. The ideal candidate has a strong foundation in web analytics, digital marketing measurement, campaign performance analysis, and stakeholder communication. This role will partner closely with marketing, digital, and business teams to understand customer behavior, identify trends, and provide actionable recommendations across paid media, website performance, and lead generation efforts. Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels. Utilize Google Analytics 4 (GA4) to understand user behavior, traffic quality, engagement, conversion paths, and funnel performance. Monitor and evaluate campaign