> Markdown version of [/jobs/ext/4601633-digital-media-analyst](https://www.wearedevelopers.com/jobs/ext/4601633-digital-media-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Digital Media Analyst

- **Company:** Publicis Groupe
- **Location:** Chicago, IL, United States
- **Experience:** Experienced
- **Salary:** $60,800.0
- **Contract:** Temporary contract
- **Skills:** Adobe Analytics, Microsoft Excel, Data Analysis, Information Engineering, Data Visualization, Google Analytics, Automation of Marketing, Power BI, Standard Sql, Tableau (Software), Web Analytics, Data Analytics, Performance Monitor, Adserver, Tools for Reporting, Domo, Facebook Ads Api
- **Published:** November 6, 2026
- **Apply:** https://www.juju.com/job/1_publicisgroupe2-180569

## About the Role

+ 3+ years of experience in a quantitative, data-driven field.
 + Experience working with cross-functional teams across multiple marketing disciplines.
 + Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
 + Foundational SQL skills or experience working with relational datasets is preferred.
 + Experience with e-commerce and/or automotive is strongly preferred.
 + Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
 + Understanding of data visualization principles and experience building dashboards.
 + Strong quantitative and qualitative skills with proven data interpretation abilities.
 + Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
 + Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
 + Knowledge of business intelligence and data visualization tools.
Tableau is required; Domo, Power BI, or similar tools are a plus.

## Description

The Digital Media Analyst supports the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client.
The Digital Media Analyst will work closely with account, media, creative, and technology teams to produce recurring performance reports, maintain dashboards, quality-check data, investigate reporting discrepancies, and contribute recommendations that improve digital advertising performance.
Responsibilities

 + Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
 + Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
 + Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflakefor internal and external use.
 + Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
 + Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
 + Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and escalate issues to senior analytics or data engineering team members.
 + Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations.
Communicate findings to internal and client stakeholders.

 + Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
 + Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.