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# Senior Product Manager, Salesforce

- **Company:** Natera
- **Location:** Austin, TX, United States
- **Experience:** Expert
- **Salary:** $125,000.0 - $156,300.0
- **Contract:** Permanent contract
- **Skills:** Application Programming Interfaces (APIs), Agile Methodology, Data Analysis, Customer Data Management, Decision Support Systems, Scrum Methodology, Cloud Services, Requirements Traceability, Salesforce.Com, User-Centered Design, Website Wireframe, Information Technology, Data Analytics, Data Objects
- **Published:** November 6, 2026
- **Apply:** https://www.careerbuilder.com/job-details/senior-product-manager-salesforce-austin-tx--d08fc1ae-79bd-48dc-9206-bcf37769321f

## About the Role

Product Management, Salesforce.com, Sales, Analysis Skills, Business Processes, Market Research, Time Management, Process Improvement, Product Programs, Data Modeling, product delivery- Monitor product development progress, identify risks, and implement mitigation strategies to meet delivery commitments- Coordinate product launches including rollout planning, communication strategies, and success measurement- Analyze product performance data, user behavior analytics, and business impact metrics to inform future product decisions- Manage product backlog grooming, sprint planning participation, and continuous improvement initiatives- Oversee quality assurance processes and user acceptance testing for product releases- Drive post-launch product optimization and iterative enhancement based on performance data and user feedbackQUALIFICATIONSRequired- Bachelor's degree in Business Administration, Computer Science, Information Technology, or related field- 8+ years of product management experience with at least 4 years focused on Salesforce or CRM platforms- Strong background in Service Cloud, Sales Cloud, or other core Salesforce product areas- Proven
experience in requirements gathering, business analysis, and stakeholder management- Experience with agile product development methodologies and cross-functional team collaboration- Excellent analytical skills with experience in data-driven product decision making- Outstanding communication and presentation skills for executive and technical audiences- Experience with product analytics tools and performance measurement frameworksPreferred- Master's degree in Business Administration (MBA) or related advanced degree- Salesforce certifications including Platform App Builder, Administrator, or Product Specific Consultant certifications- Product Management certification (CPM, AIPMM) or equivalent professional credential- Previous experience in consulting, client-facing, or customer success roles- Background in user experience design, market research, or business intelligence- Experience with Salesforce ecosystem tools including AppExchange, Lightning Platform, and integration technologies-
Knowledge of emerging technologies and their application to Salesforce platform evolutionKNOWLEDGE, SKILLS, AND ABILITIESProduct Management Expertise- Deep understanding of product management principles including product discovery, validation, and go-to-market strategies- Strong analytical and problem-solving skills with ability to synthesize complex business requirements into actionable product features- Experience with product roadmapping, prioritization frameworks (RICE, Value vs. Effort), and backlog management- Knowledge of user-centered design principles, usability best practices, and customer journey optimization- Ability to balance competing priorities and make data-driven decisions in fast-paced, resource-constrained environments- Understanding of product lifecycle management from concept through retirementSalesforce Platform Knowledge- Comprehensive understanding of Salesforce platform capabilities including declarative development, custom objects, and workflow automation-
Knowledge of Salesforce integration patterns, APIs, and third-party application ecosystem- Understanding of Salesforce data model, security framework, and scalability considerations- Familiarity with Salesforce release cycles, feature development process, and platform roadmap- Experience with Salesforce reporting, dashboards, and analytics for product performance measurement- Knowledge of Salesforce best practices for user adoption, change management, and organizational transformationBusiness Analysis and Communication- Excellent requirements elicitation skills including stakeholder interviews, workshops, and process analysis- Strong documentation skills for creating user stories, acceptance criteria, and functional specifications- Ability to translate technical concepts for business audiences and business needs for technical teams- Experience in process improvement, workflow optimization, and business case development- Skills in data analysis, reporting, and visualization for
product performance measurement- Proven ability to influence without authority and drive consensus among diverse stakeholdersLeadership and Strategic Thinking- Strategic thinking skills with ability to balance long-term product vision with immediate tactical needs- Experience leading cross-functional teams and managing complex stakeholder relationships- Strong leadership presence with ability to drive product decisions and resolve competing priorities- Innovation mindset with focus on emerging trends, competitive landscape, and market opportunities- Ability to work effectively in matrix organizations and collaborate across multiple business units- Customer-focused approach with commitment to delivering exceptional user experiences and business outcomes

## Description

POSITION SUMMARYWe are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user-centric design and data-driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization.PRIMARY RESPONSIBILITIESProduct Strategy & Roadmap Management (35%)- Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives- Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas- Collaborate with executive leadership to translate business strategy
into actionable product initiatives and feature requirements- Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis- Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction- Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders- Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment prioritiesRequirements Management & Business Analysis (25%)- Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users- Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria- Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value- Partner with solution architects to ensure technical feasibility and optimal
implementation approaches for product features- Create and maintain detailed product specifications, wireframes, and process flow documentation- Facilitate requirements validation sessions and user acceptance testing coordination- Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycleStakeholder Management & Communication (20%)- Serve as primary product liaison between business units, technical teams, and executive leadership- Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes- Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments- Facilitate cross-functional collaboration between development, QA, operations, and business teams- Lead product steering committee meetings and strategic planning sessions- Build strong relationships with key business champions and power users to drive product advocacy- Coordinate
with external vendors and third-party solution providers for integrated product offeringsUser Experience & Adoption (10%)- Champion user-centric design principles and advocate for optimal user experience across all product touchpoints- Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions- Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints- Design and implement user adoption strategies including training programs, change management, and support documentation- Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities- Lead user feedback collection initiatives and product advisory board sessions- Develop user personas and journey mapping to guide product development prioritiesProduct Delivery & Performance (10%)- Work closely with development teams using agile methodologies to ensure timely and quality