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# eCommerce Site Merchandising Specialist

- **Company:** Dorman Products, Inc.
- **Location:** Madison, IN, United States
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Business Analytics Applications, Google Analytics, Shopify, Web Usability, Magento, Adobe
- **Published:** November 7, 2026
- **Apply:** https://www.careerbuilder.com/job-details/ecommerce-site-merchandising-specialist-madison-in--ef7afed7-39ec-4106-b833-fc1300c69d9b

## About the Role

eCommerce, Merchandising, Trading/Stockbroking, Merchandising, Customer Experience, eCommerce, Customer Relations, Promotional Programs, Sales, Web Usability, * 3+ years of experience in eCommerce UX or merchandising.

 * Experience in a customer-facing business such as a retailer or brand.
 * Proficiency in eCommerce platforms (e.g., Magento, Shopify).
 * Strong technical aptitude with hands-on experience using site search platforms, Dynamic Yield or other A/B testing/personalization tools, CMS tools, merchandising tools, analytics platforms, and light HTML/CSS.
 * Strong attention to detail with a blend of customer-first and performance-oriented thinking.
 * Effective communicator and collaborator across marketing, content, eCommerce, and technical teams

#LI-NO1

## Description

The Specialist, eCommerce Site Merchandising owns the customer-facing experience of our eCommerce site, combining on-site merchandising, customer experience optimization, platform fluency, and data-driven decision-making, to drive product discovery, engagement, and conversion. This role manages the full shopping journey - from homepage layout and category structure to promotional execution, campaign landing pages, and merchandising performance., * A high-performing, customer-first shopping experience that is accurate, easy to shop, and aligned to business priorities.

 * Measurable improvements in conversion rate, AOV, engagement, site usability, product discoverability, shopping friction, and sell-through.
 * Timely, on-brand execution of homepage, category, promotional, pricing, and merchandising updates.
 * Site performance, user behavior, and merchandising data are used to identify opportunities and recommend actions.
 * A/B tests, site experience enhancements, mobile improvements, and landing page updates are supported with clear hypotheses and integrated into the site when successful.
 * Site issues, content gaps, and functionality problems are identified early and resolved quickly through cross-functional partnership.
 * Competitive insights are translated into practical improvements to the SuperATV shopping experience.

Primary Duties

 * Own and optimize the customer-facing eCommerce experience across homepage, category, product listing, product detail, promotional, and campaign landing pages.
 * Execute site merchandising strategies that support revenue, conversion rate, AOV, engagement, product sell-through, brand storytelling, and business priorities.
 * Build, merchandise, manage, and QA homepage content, category pages, campaign landing pages, promotions, coupons, pricing updates, merchandising rules, and on-site messaging within Adobe/Magento/Shopify.
 * Optimize product presentation, category structure, navigation, filtering, sorting, site search, merchandising rules, Dynamic Yield personalization, and cross-sell opportunities to improve targeting, discoverability, and the shopping journey.
 * Analyze site performance, user behavior, conversion data, and merchandising results using tools such as GA4 and Mouseflow to identify opportunities and recommend actions.
 * Support test-and-learn opportunities, including A/B tests, merchandising experiments, UX enhancements, mobile optimization, and landing page improvements.
 * Partner with marketing, product, pricing, content, and development teams to translate commercial priorities, promotional plans, inventory needs, and customer insights into clear on-site execution.
 * Research competitive site experiences and eCommerce merchandising best practices to inform future improvements.