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# DIRECTOR OF WEB STRATEGY #00097861

- **Company:** Missouri University Of Science And Technology
- **Location:** Miner, MO, United States
- **Salary:** $70,152 - $104,104
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Information Systems, Data Governance, Web Development, Systems Integration, User-Centered Design, Web Analytics, Web Strategies, Information Technology
- **Published:** November 8, 2026
- **Apply:** https://diversityjobs.com/career/18871210/Director-Web-Strategy-00097861-Missouri-Rolla

## About the Role

A Bachelor's degree or an equivalent combination of education and experience and at least 5 years of experience from which comparable knowledge and skills can be acquired is necessary, * Bachelor's degree in digital media, communications, computer science, information systems, or a related field

 * Experience managing web or digital teams
 * Prior experience in higher education

## Description

The Associate Director of Web Strategy directs the development, implementation and evaluation of Missouri S&T's web communications. Working within Marketing and Communications' departmental plan, this position manages the university's primary websites and the team that supports them. The work connects audience needs, brand, accessibility, content and technology to deliver user-centered digital experiences that build awareness, engagement, and enrollment., Web Communications Planning and Evaluation

 * Direct the development, implementation and evaluation of campus web communications in line with the marketing and communications plan and institutional priorities
 * Adapt web plans and priorities to meet short- and long-term communications goals and address resource and operational challenges
 * Evaluate current web programs, processes, and policies to identify improvements and efficiencies

Governance, Policies and Standards

 * Develop, administer and implement web policies, standards and best practices for content, design, accessibility and performance, consistent with university policies
 * Support distributed publishing by giving campus partners guidance, training and templates for consistent, on-brand content
 * Coordinate with IT and security teams to ensure compliance with institutional standards, data governance policies, and accessibility and regulatory requirements

Web Operations and Technical Guidance

 * Oversee the development, maintenance and optimization of Missouri S&T's primary websites, templates and supporting platforms
 * Provide technical guidance to staff, colleagues and campus partners on web development, CMS use and integrations
 * Identify and solve complex technical and operational web problems
 * Evaluate CMS platforms, integrations and third-party tools, and recommend them to leadership

User Experience and Content

 * Apply user-centered design and information architecture based on research, analytics and usability testing
 * Translate audience needs into clear navigation, pathways and content that support recruitment and engagement goals
 * Partner with other members of the marketing and communications team and the enrollment management teams to align user experience, messaging and conversion goals

Team Management

 * Manage a team of web developers, UX professionals and digital specialists, and be accountable for the team's performance and results
 * Set priorities, workflows and expectations that support quality, service and timely delivery
 * Provide direction and guidance on planning and implementation of web projects
 * Assist other marketing and communications managers as needed

Collaboration and Relationships

 * Build and maintain working relationships with marketing and communications, enrollment management, university advancement, IT, academic units and outside vendors
 * Help campus units translate their needs into effective web solutions and guide partners toward best practices and shared standards

Analytics and Performance

 * Oversee web analytics, dashboards and reporting that measure performance against departmental goals
 * Use data to improve site structure, content, accessibility, and technical performance