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# Principal Business Analyst

- **Company:** Hastings Insurance Services Limited
- **Location:** Bexhill, United Kingdom
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Agile Methodology, Artificial Intelligence, Data Analysis, JIRA, Collaborative Software, Scrum Methodology
- **Published:** November 10, 2026
- **Apply:** https://hastingsdirect.wd3.myworkdayjobs.com/external_careers/job/Bexhill/Principal-Business-Analyst_60014293-1

## About the Role

* Significant experience as a senior Business Analysis practitioner, leading analysis across complex, cross-functional or enterprise-level change.
 * Expert knowledge of Business Analysis techniques, including requirements elicitation and management, process modelling, data analysis and end-to-end impact assessment.
 * Strong analytical and problem-solving capability, with experience using evidence and data to shape recommendations, priorities and strategic decisions.
 * Demonstrable experience influencing senior stakeholders, translating complex business and technical information into clear insight and providing constructive challenge.
 * Experience defining and improving BA standards, practices and quality, alongside coaching and developing other Business Analysts.
 * Strong understanding of Agile delivery approaches, such as BDD, Scaled Agile and Scrum, and experience using delivery and collaboration tools such as Jira, Octane or similar.
 * A curious and forward-thinking approach to emerging technologies, including AI, with an interest in exploring how new tools and techniques can enhance Business Analysis, improve efficiency and deliver better outcomes.

The interview process:

 * Online assessments
 * 30-minute virtual screening call
 * 60-minute virtual competency and leadership interview
 * 30-minute virtual behavioural interview

## Description

As a Principal Business Analyst, you'll play a key role in shaping the future of Business Analysis within our CIO teams. You'll provide leadership for the discipline, championing high-quality standards and practices, strengthening capability and exploring new techniques and ways of working. You'll coach and guide Lead and Senior Business Analysts, creating a strong culture of continuous learning, collaboration and constructive challenge.

You'll also remain a hands-on Business Analyst, bringing your expertise to some of our most complex, strategic and high-impact change. Working across business and technology, you'll lead analysis that turns emerging ideas and business needs into well-defined initiatives ready for investment and delivery. You'll work closely with Principal Solution Architects, Principal Engineers and senior stakeholders, taking an end-to-end view across our customers and colleagues, business processes, data, technology and wider organisational impacts.

You'll be curious about emerging technology and the opportunities presented by AI, considering how these can evolve Business Analysis practices, improve efficiency and enable better business and customer outcomes.

The role will specialise in either Core Systems or Digital and Customer Experience, while also providing Business Analysis leadership across domains where your expertise can make the greatest impact.

Responsibilities of the role:

 * Lead business analysis across complex, high-value and strategically important initiatives, shaping emerging change from initial need through to estimation, prioritisation and delivery.
 * Work closely with Principal Solution Architects, Principal Engineers and senior stakeholders to align business objectives, customer outcomes and technical solutions.
 * Take an end-to-end view of change, considering customer and colleague journeys, business processes, data, technology, risks, dependencies and wider organisational impacts.
 * Define, evolve and champion Business Analysis standards, methods and ways of working, driving consistency, quality and continuous improvement across the BA community.
 * Use evidence from delivery outcomes, peer reviews and community feedback to identify capability gaps and introduce improvements that deliver measurable value.
 * Provide professional leadership, coaching and guidance to Lead and Senior Business Analysts, building capability and sharing best practice across domains.
 * Act as a trusted advisor to senior stakeholders, using analysis, insight and constructive challenge to influence strategic decisions, manage risk and support successful change., At Hastings Direct, we're committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.