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# Social Media Specialist

- **Company:** Inspyr Solutions
- **Location:** Dallas, TX, United States
- **Experience:** Starter
- **Salary:** $52,000 - $58,240
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Data Auditing, Data Governance, Monitoring of Systems, Power BI, Tools for Reporting
- **Published:** November 10, 2026
- **Apply:** https://www.careerbuilder.com/job-details/social-media-specialist-dallas-tx--d1255920-9aab-49e2-b443-282e189de901

## About the Role

Social Media, Social Media, United States Citizen, Consumer Branding, Performance Metrics, Systems Administration/Management, Global Branding, Operational Measurement, Organizational Skills, Cross-Functional, * 1-3 years of experience in social media analytics, digital marketing, social operations, or marketing reporting.

 * Advanced Microsoft Excel skills with experience building reports and dashboards.
 * Experience with reporting and visualization tools such as Power BI or similar platforms.
 * Hands-on experience with social media management, analytics, and listening platforms.
 * Experience using native social analytics tools across Meta, TikTok, LinkedIn, and YouTube.
 * Understanding of UTM tracking, campaign tagging, taxonomy structures, and measurement frameworks.
 * Strong organizational skills with the ability to manage multiple priorities simultaneously.
 * Excellent communication, follow-up, and problem-solving skills.

## Description

Our client, a global consumer brand with a large international social media presence, is seeking a Social Media Specialist to support social performance measurement, content operations, reporting, and platform administration.

This role is ideal for someone who enjoys combining analytics, organization, and social media expertise to help teams make data-driven decisions. You will play a critical role in ensuring content is measurable, reporting is actionable, workflows remain efficient, and social teams have the tools and access needed to execute successfully.

The ideal candidate is detail-oriented, highly organized, and comfortable working cross-functionally with marketing, creative, legal, technology, and business stakeholders.

What You'll Do

Social Reporting & Performance Analytics

 * Produce recurring social media performance reports and maintain campaign data accuracy.
 * Translate campaign and channel metrics into concise, actionable insights.
 * Develop and maintain dashboards to monitor campaign performance and key KPIs.
 * Support campaign, quarterly, and executive reporting initiatives.

Content Tracking & Data Governance

 * Apply and maintain content tagging standards, UTM parameters, and campaign taxonomies.
 * Ensure consistent naming conventions and tracking practices across social initiatives.
 * Conduct regular audits to improve data quality, reporting accuracy, and measurement consistency.

Social Trends & Platform Intelligence

 * Monitor emerging trends across TikTok, Instagram, Facebook, YouTube, LinkedIn, and other key channels.
 * Track platform updates, algorithm changes, new features, and policy modifications.
 * Leverage social listening and monitoring tools to identify industry trends and competitive insights.

Platform & Tool Administration

 * Manage user access, permissions, and governance for social media platforms and analytics tools.
 * Support business manager and platform access for internal teams and agency partners.
 * Coordinate software reviews, renewals, compliance requirements, and stakeholder approvals.

Content Operations & Workflow Management

 * Maintain editorial calendars and publishing schedules.
 * Coordinate review and approval processes across stakeholders.
 * Monitor project timelines to ensure content launches remain on track.

Support & Troubleshooting

 * Serve as a primary point of contact for social tools, analytics, access requests, and operational questions.
 * Troubleshoot platform, publishing, and reporting issues and coordinate vendor support when necessary.
 * Document processes, best practices, and workflows to improve operational efficiency., * Partner with social strategy, creative, content, legal, and technology teams to support global social initiatives.
 * Share performance findings and trend insights that help shape future campaigns and content strategies.
 * Help maintain consistent, scalable, and compliant social media processes across markets.