> Markdown version of [/jobs/ext/4663734-mobile-growth-and-aso-manager](https://www.wearedevelopers.com/jobs/ext/4663734-mobile-growth-and-aso-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Mobile Growth and ASO Manager

- **Company:** AMT Trend Microorporated
- **Location:** United Kingdom
- **Salary:** £29,474
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, App Store (IOS), Microsoft Software, Firebase, Performance Monitor, Gsuite, Google Play
- **Published:** November 11, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5961467550

## About the Role

* Experience in mobile growth, ASO, app marketing, or subscription growth, with exposure to acquisition, retention, or ideally both.

 * Hands-on experience optimizing apps in the Apple App Store and Google Play.

 * Hands-on experience or strong familiarity with Apple Search Ads, Google App Campaigns, AppsFlyer, or comparable platforms.

 * Strong analytical instincts and comfort working with funnels, cohorts, conversion rates, retention curves, CAC, and LTV.

 * A commercial mindset - you think beyond campaign metrics and understand how acquisition, conversion, retention, and investment come together to drive profitable growth.

 * A test-and-learn mentality and the ability to turn data into clear hypotheses and experiments.

 * Curiosity about AI and a willingness to incorporate new tools into your everyday workflow.

 * Ability to operate independently while collaborating effectively across Product, Marketing, Analytics, Creative, and regional teams.

Bonus points for experience with: Subscription businesses, consumer technology, cybersecurity or utility apps, international app growth, Firebase, or owning a channel/business P&L.

## Description

App stores are one of TrendLife's fastest-growing consumer acquisition channels - and a critical part of how customers discover, try, subscribe to, and renew our products.

As Mobile Growth and ASO Manager, you'll own the app store business end to end across all markets outside Japan. That means driving organic discovery through ASO, scaling paid acquisition through Apple Search Ads and Google App Campaigns, and optimizing the customer journey from first impression through trial, subscription, renewal, and win-back.

You'll also own the global app store P&L, with responsibility for revenue, growth targets, and channel investment.

This is a high-ownership opportunity with significant room to build. You'll help shape our strategy across the Apple App Store, Google Play, Microsoft Store, and Mac App Store as we prepare for our biggest consumer launch yet: TrendLife's AI-powered secure companion.

What You'll Own

 * App Store Optimization: Own ASO across Apple App Store, Google Play, Microsoft Store, and Mac App Store, including keyword strategy, listing copy, creative assets, ratings and reviews, localization, and ongoing experimentation.

 * Paid App Acquisition: Manage and optimize Apple Search Ads and Google App Campaigns, focusing on high-quality trial starts, subscription conversion, CAC, and LTV.

 * App Store P&L: Own global app store revenue and growth targets, acquisition and lifecycle investment, forecasting, and channel performance reporting.

 * Subscriber Growth: Improve the customer journey from install through trial, conversion, renewal, and win-back. Develop and test pricing, offers, messaging, and engagement strategies to increase subscriber lifetime value.

 * Agency & Partner Management: Work closely with our global agency and platform partners to extend execution capacity, identify growth opportunities, and support launches and campaigns.

 * Cross-Functional Leadership: Partner with Product, eCommerce, Lifecycle/CRM, Creative, Analytics, and regional teams to turn customer insights and performance data into growth initiatives.

 * AI-Powered Growth: Use AI tools to accelerate research, analysis, experimentation, reporting, and workflow automation - and continuously identify new ways AI can improve how we operate.

 * Launch Execution: Play a central role in bringing new products and capabilities to market, including our H2 2026 AI secure companion launch.