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# Product Owner Digital Farming

- **Company:** Lely Technologies N.V.
- **Location:** MAASSLUIS, Netherlands
- **Experience:** Expert
- **Salary:** €5,867 - €8,381
- **Contract:** Permanent contract
- **Skills:** Data Systems, Scrum Methodology, Workday
- **Published:** November 11, 2026
- **Apply:** https://www.agriholland.nl/nl/vacatures/product-owner-digital-farming/applyform/

## About the Role

* A completed Bachelor's or Master's degree.
 * At least five years of experience as a Product Owner, Product Manager, Business Analyst or in a similar role within a software-driven environment.
 * Experience translating customer and business needs into concrete requirements, user stories, acceptance criteria and backlog items.
 * Experience with Agile and Scrum and working in multidisciplinary product teams.
 * Strong analytical and communication skills, combined with the ability to connect stakeholders with different perspectives.
 * Fluency in English and a willingness to travel occasionally, including up to four visits to Istanbul per year.

## Description

Imagine your product decisions helping farmers organize their farms more efficiently every day. As Product Owner Digital Farming, you shape digital solutions that help farmers plan, carry out and track their daily work. From task management and smart routing to reporting and operational insights, you make sure technology connects with the realities of day-to-day life on the farm.

You will join the Farm Managers team within the Digital Farming domain. This team works on Horizon, Lely's farm management platform. Within the platform, Farm Managers focuses on the daily processes that help farmers stay in control and carry out their work efficiently.

In this role, you combine strategic product ownership with hands-on business analysis. Together with stakeholders, you shape the product direction while working closely with the development team. You explore what farmers need, balance different interests and translate insights into clear user stories, requirements and acceptance criteria.

You collaborate closely with software engineers, UX designers, business stakeholders and farmers. Through conversations with them, you identify opportunities, validate solutions and help the team focus on improvements that create real value. This role is ideal for someone who enjoys both defining direction and working closely with a development team to turn ideas into well-defined solutions. Beyond product ownership, you help the team strengthen its focus, collaboration and ways of working, enabling the team to become increasingly effective as our product organization continues to develop., * You develop and maintain the product vision, roadmap and priorities for the Farm Managers domain.

 * You bring together customer value, business objectives, technical sustainability and operational needs to make clear product decisions.
 * You build and prioritize the product backlog based on conversations with farmers, product data, business value and technical possibilities.
 * You translate needs into concrete requirements, user stories and acceptance criteria, preparing them together with the development team.
 * You work with engineers, UX designers and stakeholders to discover, validate and deliver user-friendly solutions.
 * You monitor product performance and customer feedback, bring different perspectives together and help the team further strengthen its focus and collaboration., You feel at home at the intersection of strategy, customer needs and software development. You can look ahead while also enjoying diving into the details together with the team. You ask focused questions, make complex information easy to understand and help people with different interests find a shared direction.