> Markdown version of [/jobs/ext/4666267-senior-digital-analyst](https://www.wearedevelopers.com/jobs/ext/4666267-senior-digital-analyst). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Digital Analyst - **Company:** Kingfisher plc - **Location:** London, United Kingdom (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Google AdWords, Artificial Intelligence, Database Queries, Digital Data, Google Analytics, Power BI, Tableau (Software), Web Analytics, Google Data Studio, Google Bigquery, Tealium, Data Management - **Published:** November 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=00c1b3634ba500b1 ## About the Role * Experience in digital analytics across eCommerce and/or digital product. Proven ability to turn complex data into commercial insights and actionable recommendations. * Experience with digital analytics tools such as Google Analytics ,Contentsquare (or equivalent). * Experience using visualisation tools (Looker Studio, Power BI or Tableau). * Understanding of digital measurement and tagging (Tealium iQ or GTM desirable). * Strong SQL skills; experience with Google BigQuery or equivalent data platforms. * Strong stakeholder engagement, including commercial and cross-functional teams. * Confident data storytelling and presentation skills for varied audiences. * Proactive self-starter able to own complex analysis independently. Beneficial Skills & Experience: * Experience of working with and providing insights on trading related data * Clear examples of developing and supporting more junior analysts in a team * Knowledge of Google Marketing products (SA360, Google Ads, DV360). ## Description Please note that this role is based in London Paddington with an expectation of 12 days per month office attendance What's the job?: * Lead digital analysis to uncover growth opportunities, diagnose performance and drive data-led optimisation across key business areas. * Partner with Group and Banner stakeholders, including B&Q, Screwfix and Castorama, to deliver actionable insights that influence commercial and customer decisions. * Apply strong analytical and statistical techniques to identify root causes, evaluate performance and translate complex data into clear recommendations. * Work with Commercial teams to improve product visibility, customer engagement, conversion and overall commercial performance. * Collaborate with AI and Digital Product teams to define KPIs and evaluate personalisation, recommendations and other AI-powered digital experiences. * Champion digital analytics by enabling self-service insights, embedding data-led decision-making and improving analytical processes, tracking and data quality. * Contribute to the digital data roadmap, prioritise high-impact opportunities and support junior analysts through mentoring and sharing best practice.