> Markdown version of [/jobs/ext/4668117-f-f-online-fashion-copywriter](https://www.wearedevelopers.com/jobs/ext/4668117-f-f-online-fashion-copywriter). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# F&F Online Fashion Copywriter

- **Company:** Tesco PLC
- **Location:** Welwyn Garden City, United Kingdom (Remote available)
- **Salary:** £27,426
- **Contract:** Permanent contract
- **Skills:** Microsoft Word, Artificial Intelligence, Digital Content, Microsoft PowerPoint, Software Tools
- **Published:** November 11, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5960711579

## About the Role

* Knowledge of SEO best practices and how to create customer-focused digital content.
 * Excellent communication and stakeholder management skills.
 * Highly organised, with strong planning and coordination abilities.
 * Proven ability to manage multiple priorities, work to tight deadlines and deliver high-quality output at pace.
 * Meticulous attention to detail with a commitment to accuracy and consistency.
 * Collaborative and proactive team player who thrives in a fast-paced, cross-functional environment.

Desirable: Proficiency in Microsoft Word and PowerPoint, alongside strong commercial awareness and a customer-first mindset.

## Description

As the F&F Online Fashion Copywriter, you'll bring our brand to life through compelling, trend-led and aspirational content. Creating engaging copy across the F&F website, you'll inspire customers, strengthen brand affinity and drive engagement, all while delivering a consistent and distinctive F&F tone of voice.

 - Write clear, persuasive, and engaging copy for our F&F range
 - Maintain consistency of F&F tone of voice across product, editorial and marketing content, applying and helping evolve agreed copy guidelines
 - Optimise copy using SEO best practices to improve search visibility and organic traffic.
-Use customer insight, performance data and testing to continually improve copy effectiveness.

 - Collaborate with online VM, marketing and SEO teams to develop effective campaigns and content strategies.
 - Work closely with online operation's on prioritisation and range launches
 - Work efficiently to deliver required copy output per week
 - Collaborate with marketing and buying on product information when required
 - Work with technology and partner teams to explore and develop AI and content tools that improve efficiency, consistency and quality.
 - Manage multiple projects and deadlines within a fast-paced environment.
 - Write and adapt copy appropriately across different customer journeys, channels and formats
 - Contribute to scalable copy approaches, templates and content libraries that improve consistency and efficiency.
 - Work collaboratively with other copywriters and creative teams, sharing learning and best practice
 * Fashion copywriting experience with exceptional writing, editing and proofreading skills.
 * Strong awareness of fashion trends and in-depth brand knowledge.