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# Strategy Analyst - Operations Strategy & CRM

- **Company:** iwoca
- **Location:** United Kingdom
- **Salary:** £60,000 - £70,000
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Python (Programming Language), Machine Learning, SQL Databases, Model-Driven Development, Claude Code
- **Published:** November 12, 2026
- **Apply:** https://startup.jobs/strategy-analyst-operations-strategy-crm-iwoca-co-uk-10754390

## About the Role

* Commercial experience. You've worked in strategy, analytics, product, finance, or consulting. You understand how to use data to make commercial decisions on revenue, cost, or risk that the business acts on.
 * Quantitative foundations. You have a strong analytical background, either through academic qualifications (such as a STEM background) or through relevant professional experience. You can reason about uncertainty, grounded in the underlying statistics.
 * First-principles thinking. You break complex problems into their core parts, decide which to tackle first, and iterate systematically to a solution.
 * Communication. You write and speak clearly, directly, and concisely. You adapt technical detail for your audience.
 * AI leverage. You know how to use AI to optimise your workflows, for example by checking your analysis or improving your write-ups. You judge when to use it and when not to., * Coding abilities. You have experience using Python or SQL - either directly or through coding tools like Claude Code. If you haven't coded before we'd want you to be excited to learn on the job so you can make the most out of iwoca's vast amounts of data!

## Description

As a Strategy Analyst, you'll run the projects that decide when and how iwoca contacts its customers through our in-house CRM system. You'll steer which experiments the team runs, with customer lifetime value as your key metric. You'll work closely with the Senior CRM Executive, who will bring your changes to life in the messages customers receive. The role will include:

 * Contact strategy. You'll find the points in the customer journey where a message adds the most value. You'll weigh the conversion a message brings against the risk of contacting customers too often. You'll balance short-term gains against long-term customer value, and decide when an automated message is enough and when a person from Operations should step in.
 * Model-driven emails. We've started using a model to choose who receives some of our emails. You'll be responsible for understanding where this approach works well, and collaborate with the data science team to make any improvements.
 * Split tests. You'll design, run, and interpret controlled experiments on customer contact. For example, you might test the timing and content of emails at key points in the customer journey. You'll apply statistical thinking so decisions rest on evidence.
 * Ownership and growth. You'll manage analytical and strategic projects end-to-end. You'll share findings and recommendations directly with senior leadership, and join iwoca's wider community of analysts and data scientists., * Model-based decisions. You have used the results of statistical or machine learning models to make commercial decisions. You don't need to build the models yourself, but you know how to question their output and act on it.